Intellectual Property
Licensing and Joint Venture Profit Strategies
Published on 19. April 1993
Book
Hardback
432 pages
978-0-471-57445-3 (ISBN)
Description
Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
ch.
Dimensions
Height: 241 mm
Width: 160 mm
Weight
794 gr
ISBN-13
978-0-471-57445-3 (9780471574453)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Gordon V. Smith | Russell L. Parr
Intellectual Property
Licensing and Joint Venture Profit Strategies
Book
03/1998
2nd Edition
Wiley
€158.46
Article is exhausted, reprint undefined
Content
Emergence of Intellectual Property Exploitation Strategies; Introduction to Exploitation Strategies; Economic Analysis of Exploitation--Underlying Theory; Economic Contributions of Intellectual Property; Intangible Returns in Key Industries; Risks of Exploitation; Licensing Economics and Royalty Rates; Joint Venture Equity Allocations; Global Exploitation of Intellectual Property; Exploitation Begins with Mapping; Appendices; Index.