Google Business Solutions All-in-One For Dummies
1st Edition
Published on 15. May 2009
Book
Paperback/Softback
792 pages
978-0-470-38687-3 (ISBN)
Description
If you have a small business, you'll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets.
As if that wasn't enough, there's a Google AdWords(TM) gift card worth $25 inside the book, too!
* Get e-mail, calendar, online documents and records, and more, free in Google Apps
* Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base
* Use Google Docs, Checkout, and other tools to give your site all the e-commerce features
* Track traffic and get advertisers with Google Ads and Analytics
* Choose tools to keep your e-mail, servers, computers, and files safe
* Create gadgets that promote your business and add value to your site
* Learn the secrets of search engine optimization the Google way
You'll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!
As if that wasn't enough, there's a Google AdWords(TM) gift card worth $25 inside the book, too!
* Get e-mail, calendar, online documents and records, and more, free in Google Apps
* Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base
* Use Google Docs, Checkout, and other tools to give your site all the e-commerce features
* Track traffic and get advertisers with Google Ads and Analytics
* Choose tools to keep your e-mail, servers, computers, and files safe
* Create gadgets that promote your business and add value to your site
* Learn the secrets of search engine optimization the Google way
You'll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!
More details
Persons
Bud E. Smith is a veteran technical writer. He is the author of all editions of Creating Web Pages For Dummies as well as books on AutoCAD, Web marketing, and Web graphics. Ryan Williams, a technical writer and digital media producer, is also the author of MySpace For Dummies and other books.
Content
Introduction. Book I: Google Apps. Chapter 1: Getting Started with Google Apps. Chapter 2: Making Gmail Work for Your Business. Chapter 3: Be More Productive with Google Calendar. Chapter 4: Collaborating with Google Docs. Chapter 5: Sharing Information with Google Sites. Chapter 6: Creating Your Corporate Start Page. Book II: Google Search Tools for Business. Chapter 1: A Smart Tour of Google Search Chapter 2: How Google Search Works. Chapter 3: Understanding How Your Customers Use Google. Chapter 4: Search Engine Optimization Basics. Chapter 5: Adding Google Search to Your Site. Book III: Highlighting Your Business. Chapter 1: Standing Out on Google Maps. Chapter 2: Listing in Google Maps Local Business Center. Chapter 3: Attracting Customers with Google Coupons. Chapter 4: Showcasing Your Stuff with Google Base. Chapter 5: Feeding Your Products to Google Product Search. Book IV: Creating a Web Site with Google Sites. Chapter 1: Domain Names for Existing Businesses. Chapter 2: Domain Names for New Companies and More. Chapter 3: Buying a Domain Name. Chapter 4: A Tour of Google Sites. Chapter 5: Creating a Search-Friendly Site. Chapter 6: Creating a Google Site. Chapter 7: Editing a Google Site. Book V: Google Tools for Your Site. Chapter 1: Adding Google Documents to Your Web Site. Chapter 2: Adding Google Media to Your Web Site. Chapter 3: Adding Google Gadgets to Your Web Site. Chapter 4: E-Commerce with Google Checkout. Chapter 5: Adding a Blog with Blogger. Book VI: Google Ads and Analytics. Chapter 1: Introducing Google Ads. Chapter 2: Creating Your First Google Ads. Chapter 3: Selling More with Google Analysis Tools. Chapter 4: Maximizing Your Site and Your AdWords Ads. Book VII: Securing Business Information. Chapter 1: Is Security Really That Important? Chapter 2: Securing E-Mail. Chapter 3: Avoiding Web and IM Security Risks. Book VIII: Getting Noticed with Gadgets. Chapter 1: Introduction to Google Gadgets. Chapter 2: Creating Your First Google Gadgets. Chapter 3: Creating Applications for Social Networks. Chapter 4: Google Chrome and Gears. Chapter 5: Going Mobile with Google. Index.