Essential Elements of Marketing
Published in July 1995
Book
Paperback/Softback
120 pages
978-1-85805-102-4 (ISBN)
Description
A marketing text for HND and modular degree courses. It provides about 70 hours of self-study material, and activities and graded questions for student self-testing and lecturer assessment.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
Adult education
College/higher education
Illustrations
Illustrations
Dimensions
Height: 280 mm
ISBN-13
978-1-85805-102-4 (9781858051024)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
What is marketing?; the product; promotion; selling as part of marketing; pricing policy; place and distribution; marketing research; marketing management.