Effective Internal Communication
3rd Edition
Book
Paperback/Softback
288 pages
978-0-7494-6686-2 (ISBN)
Description
Taking a practical and accessible approach to the subject, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and levels of complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.
Coverage includes: managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, managing change, communicating in a crisis, leadership by mid-level managers, and the future of internal communication. This new edition also includes the latest information on using social media for internal communication.
Coverage includes: managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, managing change, communicating in a crisis, leadership by mid-level managers, and the future of internal communication. This new edition also includes the latest information on using social media for internal communication.
Reviews / Votes
"What impresses me most of all is the sheer range of material covered by Smith... Internal comms is shown to be a discipline of many dimensions, and I can see this book being a first port of call for communicators in many a work situation." * Exploring Business Communications *More details
Series
Edition
3rd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-7494-6686-2 (9780749466862)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Lyn Smith has worked as a professional communicator for over 30 years, moving from film publicity to internal communications in a commercial organization, then to copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations, setting up her own PR consultancy. She has worked in all sectors, including a wide range of not-for-profit organizations.
Pamela Mounter is a senior corporate communication consultant with more than 30 years' front line experience in the oil industry, agribusiness, freight transport, life sciences and not-for-profit sectors.
She is a fellow of the Chartered Institute of Public Relations (CIPR), a member of the CIPR Council and of the CIPR Professional Practices and Corporate Governance committees. She teaches on the International Public Relations Practice MA at Cardiff University and is a visiting guest lecturer Birmingham City University.
Pamela Mounter is a senior corporate communication consultant with more than 30 years' front line experience in the oil industry, agribusiness, freight transport, life sciences and not-for-profit sectors.
She is a fellow of the Chartered Institute of Public Relations (CIPR), a member of the CIPR Council and of the CIPR Professional Practices and Corporate Governance committees. She teaches on the International Public Relations Practice MA at Cardiff University and is a visiting guest lecturer Birmingham City University.