Effective Internal Communication
2nd Edition
Published on 3. July 2008
Book
Paperback/Softback
288 pages
978-0-7494-5265-0 (ISBN)
Description
Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.
In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.
This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.
The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.
In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.
This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.
The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.
Reviews / Votes
"Internal comms is shown to be a discipline of many dimensions, and I can see this book being a first port of call for communicators in many a work situation." * Exploring Business Communications *More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 22 mm
Weight
439 gr
ISBN-13
978-0-7494-5265-0 (9780749452650)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Lyn Smith
Effective Internal Communication
Book
06/2005
1st Edition
Kogan Page Ltd
€42.27
Article exhausted; check for reprint
Persons
Lyn Smith worked as a professional communicator for over 30 years, moving from film publicity to internal communications, then to copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations consultancy.
Pamela Mounter (editor) is a senior corporate communication consultant who has written widely on internal communication. She is currently Chair of the CIPR's International Group.
Pamela Mounter (editor) is a senior corporate communication consultant who has written widely on internal communication. She is currently Chair of the CIPR's International Group.
Content
Chapter - 00: Introduction;
Section - ONE: Setting the scene;
Chapter - 01: What is internal communication?;
Chapter - 02: What does it take to be an internal communicator?;
Chapter - 03: Your audience - who are they?;
Chapter - 04: Theories into practice;
Chapter - 05: Managing internal communication in-house;
Chapter - 06: Outsourcing the internal communications function;
Chapter - 07: How the legal framework fits in;
Chapter - 08: The channels, vehicles and activities;
Chapter - 09: Who uses which media for what;
Chapter - 10: The receiving end;
Chapter - 11: Communicating with special groups;
Chapter - 12: The globally dispersed workforce;
Section - TWO: Getting it right - practical application;
Chapter - 13: How to do it - setting about communication;
Chapter - 14: We can all talk can't we? Face to face;
Chapter - 15: Leading from the middle;
Chapter - 16: The creative aspects - writing, editing and designing it yourself;
Chapter - 17: Publishing the printed word - the logistical aspects;
Chapter - 18: Broadcast - do it yourself or call in the experts?;
Chapter - 19: Managing change;
Chapter - 20: Communicating in a crisis;
Chapter - 21: Signposting the ether;
Chapter - 22: They go it alone - online;
Chapter - 23: How to measure success;
Chapter - 24: How to make it happen - gone shopping!;
Chapter - 25: Internal communications - the future
Section - ONE: Setting the scene;
Chapter - 01: What is internal communication?;
Chapter - 02: What does it take to be an internal communicator?;
Chapter - 03: Your audience - who are they?;
Chapter - 04: Theories into practice;
Chapter - 05: Managing internal communication in-house;
Chapter - 06: Outsourcing the internal communications function;
Chapter - 07: How the legal framework fits in;
Chapter - 08: The channels, vehicles and activities;
Chapter - 09: Who uses which media for what;
Chapter - 10: The receiving end;
Chapter - 11: Communicating with special groups;
Chapter - 12: The globally dispersed workforce;
Section - TWO: Getting it right - practical application;
Chapter - 13: How to do it - setting about communication;
Chapter - 14: We can all talk can't we? Face to face;
Chapter - 15: Leading from the middle;
Chapter - 16: The creative aspects - writing, editing and designing it yourself;
Chapter - 17: Publishing the printed word - the logistical aspects;
Chapter - 18: Broadcast - do it yourself or call in the experts?;
Chapter - 19: Managing change;
Chapter - 20: Communicating in a crisis;
Chapter - 21: Signposting the ether;
Chapter - 22: They go it alone - online;
Chapter - 23: How to measure success;
Chapter - 24: How to make it happen - gone shopping!;
Chapter - 25: Internal communications - the future