
Bold
How to be Brave in Business and Win
Kogan Page Ltd (Publisher)
1st Edition
Published on 3. April 2011
Book
Paperback/Softback
336 pages
978-0-7494-6344-1 (ISBN)
Description
WINNER: CMI Management Book of the Year Awards 2012 - E-book Category
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
Reviews / Votes
"Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way." * Richard Reed, Co-founder of Innocent Drinks * "Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for todays generation, in this digitally disruptive age." * Angela Ahrendts, CEO Burberry * "Fortune favours the brave. This book can show you the way." * Ronan Dunne, CEO, Telefonica O2 UK Ltd *More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 235 mm
Width: 160 mm
Thickness: 15 mm
Weight
572 gr
ISBN-13
978-0-7494-6344-1 (9780749463441)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Shaun Smith is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC's Ask the Expert programme and is the co-author of On Purpose (published by Kogan Page).
Andy Milligan has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. He appears regularly in the media to comment on brand issues, is the author of Brand it Like Beckham and co-author of On Purpose (published by Kogan Page).
Andy Milligan has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. He appears regularly in the media to comment on brand issues, is the author of Brand it Like Beckham and co-author of On Purpose (published by Kogan Page).
Content
Chapter - 00: Introduction;
Chapter - 01: Virgin Galactic;
Chapter - 02: O2;
Chapter - 03: AirAsia X;
Chapter - 04: Chilli Beans;
Chapter - 05: Six Senses Resorts and Spas;
Chapter - 06: Burberry;
Chapter - 07: BBH;
Chapter - 08: The Geek Squad;
Chapter - 09: Zappos.com;
Chapter - 10: Umpqua Bank;
Chapter - 11: TNT Express;
Chapter - 12: JCB;
Chapter - 13: innocent;
Chapter - 14: WWF;
Chapter - 15: How to be bold: practices, principles and people;
Chapter - 16: Bold practice survey
Chapter - 01: Virgin Galactic;
Chapter - 02: O2;
Chapter - 03: AirAsia X;
Chapter - 04: Chilli Beans;
Chapter - 05: Six Senses Resorts and Spas;
Chapter - 06: Burberry;
Chapter - 07: BBH;
Chapter - 08: The Geek Squad;
Chapter - 09: Zappos.com;
Chapter - 10: Umpqua Bank;
Chapter - 11: TNT Express;
Chapter - 12: JCB;
Chapter - 13: innocent;
Chapter - 14: WWF;
Chapter - 15: How to be bold: practices, principles and people;
Chapter - 16: Bold practice survey