Airline
A Strategic Management Simulation: International Edition
4th Edition
Published on 5. June 2008
Book
Mixed media product
120 pages
978-0-13-607255-3 (ISBN)
Description
Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS. For more information about the revised simulation, please contact Interpretive Simulations at http://interpretive.com/rd5/index.php?pg=contact_us or visit their website at www.interpretive.com
For courses in Strategic Management, Business Policy, and Marketing Strategy.
Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
For courses in Strategic Management, Business Policy, and Marketing Strategy.
Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 221 mm
Width: 280 mm
Thickness: 8 mm
Weight
334 gr
ISBN-13
978-0-13-607255-3 (9780136072553)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
09/1994
3rd Edition
Pearson
€47.11
Article exhausted; check for reprint
Content
1. The Decision-Making Process.
History of the Airline. Preparing the Decision Form. Fares. Cabin Service. Promotion, Advertising, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Maintenance and Fuel Purchases. Cargo. Corporate Social Performance. Stock, Selling and Redeeming. Loans. Dividends. Certificates of Deposit. Acquisition of Aircraft. Market Research. Incident Response. Changes in Markets Served. Fare Sales. Route Map.
2. Decision Information.
Aircraft Utilization and Scheduling. Market Regions and Additional Costs. Fare Sales and Demand. Other Costs.
3. Values for Your Beginning Position.
Quarterly (Financial) Report of Starting Position. Notes on the Quarterly Report.
4. Incidents.
5. Entering Decisions on the Student Disk.
Sample Screens for Entering Decisions. Organizing your Team. Strategic Planning Process.
6. Management Audit and Stockholders' Report Peer Evaluations.
Peer Evaluation.
7. Mid-Continent Airline Case.
8. Decision and Analysis Forms.
Decision Forms.
History of the Airline. Preparing the Decision Form. Fares. Cabin Service. Promotion, Advertising, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Maintenance and Fuel Purchases. Cargo. Corporate Social Performance. Stock, Selling and Redeeming. Loans. Dividends. Certificates of Deposit. Acquisition of Aircraft. Market Research. Incident Response. Changes in Markets Served. Fare Sales. Route Map.
2. Decision Information.
Aircraft Utilization and Scheduling. Market Regions and Additional Costs. Fare Sales and Demand. Other Costs.
3. Values for Your Beginning Position.
Quarterly (Financial) Report of Starting Position. Notes on the Quarterly Report.
4. Incidents.
5. Entering Decisions on the Student Disk.
Sample Screens for Entering Decisions. Organizing your Team. Strategic Planning Process.
6. Management Audit and Stockholders' Report Peer Evaluations.
Peer Evaluation.
7. Mid-Continent Airline Case.
8. Decision and Analysis Forms.
Decision Forms.