Successful Freelancing for Web Designers
The Best of Smashing Magazine
Smashing Magazine(Author)
Wiley (Publisher)
1st Edition
Published on 28. February 2011
Book
Paperback/Softback
208 pages
978-1-119-99273-8 (ISBN)
Description
True to the Smashing Magazine's promise, Successful Freelancing for Web Designers: The Best of Smashing Magazine smashes readers with the information they need to make their life easier. Really. Being a great Web designer or developer is one thing - running a successful freelance business another. Whether you already have work experience in companies or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven't had to deal with so far. Written by some of the best in the business, this book incorporates some of the very best of Smashing Magazine's features on working as a freelance web professional.
*Basic Skills of Freelance Web Designers
Essential Habits of An Effective Professional Freelancer
Common Questions of Web Designers
The Designer Who Delivers
Critical Mistakes Freelancers Make
The Importance of Customer Service
Creatively Handling the Admin Side of Freelancing
Pitching Like a Pro
The Finances of Freelancing
*Communication with Clients & Partners
How To Identify and Deal With Different Types Of Clients
5 Simple Tips for Improving Designer-Client Relationships
How to Communicate with Developers Effectively
How to Educate Your Clients on Web Development
How to Explain to Clients that They Are Wrong
How to Respond Effectively to Design Criticism
How to Persuade Your Users, Boss or Clients
How to Create the Perfect Client Questionnaire
*Marketing - Convincing Strategies for Freelancers
Getting Clients: Approaching the Company
Converting Prospects into Clients
Marketing Rules and Principles for Freelancers
How Many Ideas Do You Show Your Clients?
*Contracts & Pricing
Freelance Contracts: Do's And Don't's
What's In A Price: Guidelines For Pricing Web Designs
Quality-Price-Ratio in Web Design
*Basic Skills of Freelance Web Designers
Essential Habits of An Effective Professional Freelancer
Common Questions of Web Designers
The Designer Who Delivers
Critical Mistakes Freelancers Make
The Importance of Customer Service
Creatively Handling the Admin Side of Freelancing
Pitching Like a Pro
The Finances of Freelancing
*Communication with Clients & Partners
How To Identify and Deal With Different Types Of Clients
5 Simple Tips for Improving Designer-Client Relationships
How to Communicate with Developers Effectively
How to Educate Your Clients on Web Development
How to Explain to Clients that They Are Wrong
How to Respond Effectively to Design Criticism
How to Persuade Your Users, Boss or Clients
How to Create the Perfect Client Questionnaire
*Marketing - Convincing Strategies for Freelancers
Getting Clients: Approaching the Company
Converting Prospects into Clients
Marketing Rules and Principles for Freelancers
How Many Ideas Do You Show Your Clients?
*Contracts & Pricing
Freelance Contracts: Do's And Don't's
What's In A Price: Guidelines For Pricing Web Designs
Quality-Price-Ratio in Web Design
More details
Series
Edition
1., Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 23.4 cm
Width: 15.6 cm
Thickness: 12 mm
Weight
376 gr
ISBN-13
978-1-119-99273-8 (9781119992738)
Schweitzer Classification
Content
PREFACE.
PART I: BASIC SKILLS OF FREELANCE WEB DESIGNERS.
Chapter 1: Essential Habits of an Effective Professional Freelancer.
Chapter 2: Common Questions of Web Designers.
Chapter 3: The Designer Who Delivers.
Chapter 4: Critical Mistakes Freelancers Make.
Chapter 5: The Importance of Customer Service.
Chapter 6: Creatively Handling the Admin Side of Freelancing.
Chapter 7: Pitching Like a Pro.
Chapter 8: The Finances of Freelancing.
PART II: COMMUNICATION WITH CLIENTS AND PARTNERS.
Chapter 9: How to Identify and Deal with Different Types of Clients.
Chapter 10: How to Improve Designer-Client Relationships.
Chapter 11: How to Communicate Effectively with Developers.
Chapter 12: How to Educate Your Clients on Web Development.
Chapter 13: How to Explain to Clients That They Are Wrong.
Chapter 14: How to Respond Effectively to Design Criticism.
Chapter 15: How to Persuade Your Users, Boss, or Clients.
Chapter 16: How to Create the Perfect Client Questionnaire.
PART III: MARKETING: EFFECTIVE STRATEGIES FOR FREELANCERS.
Chapter 17: Getting Clients: Approaching the Company.
Chapter 18: Converting Prospects into Clients.
Chapter 19: Marketing Rules and Principles for Freelancers.
Chapter 20: How Many Ideas Do You Show Your Clients?
PART IV: CONTRACTS AND PRICING.
Chapter 21: Freelance Contracts: Do's and Don'ts.
Chapter 22: What's in a Price: Guidelines for Pricing Web Designs.
Chapter 23: Quality-Price Ratio in Web Design.
INDEX.
PART I: BASIC SKILLS OF FREELANCE WEB DESIGNERS.
Chapter 1: Essential Habits of an Effective Professional Freelancer.
Chapter 2: Common Questions of Web Designers.
Chapter 3: The Designer Who Delivers.
Chapter 4: Critical Mistakes Freelancers Make.
Chapter 5: The Importance of Customer Service.
Chapter 6: Creatively Handling the Admin Side of Freelancing.
Chapter 7: Pitching Like a Pro.
Chapter 8: The Finances of Freelancing.
PART II: COMMUNICATION WITH CLIENTS AND PARTNERS.
Chapter 9: How to Identify and Deal with Different Types of Clients.
Chapter 10: How to Improve Designer-Client Relationships.
Chapter 11: How to Communicate Effectively with Developers.
Chapter 12: How to Educate Your Clients on Web Development.
Chapter 13: How to Explain to Clients That They Are Wrong.
Chapter 14: How to Respond Effectively to Design Criticism.
Chapter 15: How to Persuade Your Users, Boss, or Clients.
Chapter 16: How to Create the Perfect Client Questionnaire.
PART III: MARKETING: EFFECTIVE STRATEGIES FOR FREELANCERS.
Chapter 17: Getting Clients: Approaching the Company.
Chapter 18: Converting Prospects into Clients.
Chapter 19: Marketing Rules and Principles for Freelancers.
Chapter 20: How Many Ideas Do You Show Your Clients?
PART IV: CONTRACTS AND PRICING.
Chapter 21: Freelance Contracts: Do's and Don'ts.
Chapter 22: What's in a Price: Guidelines for Pricing Web Designs.
Chapter 23: Quality-Price Ratio in Web Design.
INDEX.