Economics for Business
6th Edition
Published on 27. June 2013
Book
Paperback/Softback
624 pages
978-0-273-79246-8 (ISBN)
Description
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Economics for Business' covers all the current issues facing today's business world. Up-to-date case studies cover everything from the impact of the financial crisis to the examination of specific businesses.
Want to see economics in action? Search online for the Sloman Economics News Site - a blog that's updated several times a week with current affairs and topical stories....all linked into your textbook so you can explore the background to the issues more deeply.
Economics for Business' covers all the current issues facing today's business world. Up-to-date case studies cover everything from the impact of the financial crisis to the examination of specific businesses.
Want to see economics in action? Search online for the Sloman Economics News Site - a blog that's updated several times a week with current affairs and topical stories....all linked into your textbook so you can explore the background to the issues more deeply.
More details
Edition
6th New edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Edition type
New edition
Dimensions
Height: 263 mm
Width: 197 mm
Thickness: 24 mm
Weight
1122 gr
ISBN-13
978-0-273-79246-8 (9780273792468)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
John Sloman | Dean Garratt | Jon Guest
Economics for Business
Book
05/2016
7th Edition
Pearson Education Limited
€84.47
Article exhausted; check for reprint
Previous edition
John Sloman | Kevin Hinde | Dean Garratt
Economics for Business & CWG pack
Book
03/2010
5th Edition
Financial Times Prentice Hall
€61.99
Article exhausted; check for reprint
Content
Guided tour
Preface
About the authors
Publisher's acknowledgements
Part A BUSINESS AND ECONOMICS
1 The business environment and business economics
2 Economics and the world of business
3 Business organisations
Part B BUSINESS AND MARKETS
4 The working of competitive markets
5 Business in a market environment
Part C BACKGROUND TO DEMAND
6 Demand and the consumer
7 Demand and the firm
8 Products, marketing and advertising
Part D BACKGROUND TO SUPPLY
9 Costs of production
10 Revenue and profit
Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION
11 Profit maximisation under perfect competition and monopoly
12 Profit maximisation under imperfect competition
Part F SUPPLY: ALTERNATIVE STRATEGIES
13 An introduction to business strategy
14 Alternative theories of the firm
15 Growth strategy
16 The small-firm sector
17 Pricing strategy
Part G THE FIRM IN THE FACTOR MARKET
18 Labour markets, wages and industrial relations
19 Investment and the employment of capital
Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
20 Reasons for government intervention in the market
21 Government and the firm
22 Government and the market
Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
23 Globalisation and multinational business
24 International trade
25 Trading blocs
Part J THE MACROECONOMIC ENVIRONMENT
26 The macroeconomic environment of business
27 The balance of payments and exchange rates
28 Banking, money and interest rates
29 Business activity, employment and inflation
Part K MACROECONOMIC POLICY
30 Demand-side policy
31 Supply-side policy
32 International economic policy
Web appendix W:1
Key ideas K:1
Glossary G:1
Index I:1
Preface
About the authors
Publisher's acknowledgements
Part A BUSINESS AND ECONOMICS
1 The business environment and business economics
2 Economics and the world of business
3 Business organisations
Part B BUSINESS AND MARKETS
4 The working of competitive markets
5 Business in a market environment
Part C BACKGROUND TO DEMAND
6 Demand and the consumer
7 Demand and the firm
8 Products, marketing and advertising
Part D BACKGROUND TO SUPPLY
9 Costs of production
10 Revenue and profit
Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION
11 Profit maximisation under perfect competition and monopoly
12 Profit maximisation under imperfect competition
Part F SUPPLY: ALTERNATIVE STRATEGIES
13 An introduction to business strategy
14 Alternative theories of the firm
15 Growth strategy
16 The small-firm sector
17 Pricing strategy
Part G THE FIRM IN THE FACTOR MARKET
18 Labour markets, wages and industrial relations
19 Investment and the employment of capital
Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
20 Reasons for government intervention in the market
21 Government and the firm
22 Government and the market
Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
23 Globalisation and multinational business
24 International trade
25 Trading blocs
Part J THE MACROECONOMIC ENVIRONMENT
26 The macroeconomic environment of business
27 The balance of payments and exchange rates
28 Banking, money and interest rates
29 Business activity, employment and inflation
Part K MACROECONOMIC POLICY
30 Demand-side policy
31 Supply-side policy
32 International economic policy
Web appendix W:1
Key ideas K:1
Glossary G:1
Index I:1