Muskism
A Guide for the Perplexed
Published on 24. March 2026
Book
Hardback
272 pages
978-0-241-80511-4 (ISBN)
Description
A pyrotechnic examination of Elon Musk as a symptom and avatar of our postliberal age
Who on earth is Elon Musk and what is he doing? Is he a hero, a villain, or does he swing constantly between those two poles? According to the constant media gush driven by his every act and pronouncement, Musk is best understood in personal terms. This book argues differently. Rather than seeing Musk as an individual, it sees him as an avatar of something called Muskism: a playbook for our new postliberal age.
It's not that Musk himself holds a coherent set of beliefs; you could say his life is one long improvisation. And he's certainly never used the word Muskism - just as, a century ago, Henry Ford never used Fordism to define his own postliberal modernity. In exploring the forces that have shaped Musk, from South Africa to Silicon Valley, Space X to DOGE, Quinn Slobodian and Ben Tarnoff outline the motifs and practices that have come to dominate our own crisis-ridden world.
Muskism, they show, speaks the language of crisis and emergency to invoke a less human future: where humans are purged from the productive process and, through social media and video games, merged with the machine. This is a worldview in which the technocrat is king; which piggybacks on the state to achieve supremacy; and in which only a select few deserve salvation. If you enter, this book warns you, you will grind and you will live in the shadow of one man - but the rewards could be priceless and the alternative might be extinction.
Who on earth is Elon Musk and what is he doing? Is he a hero, a villain, or does he swing constantly between those two poles? According to the constant media gush driven by his every act and pronouncement, Musk is best understood in personal terms. This book argues differently. Rather than seeing Musk as an individual, it sees him as an avatar of something called Muskism: a playbook for our new postliberal age.
It's not that Musk himself holds a coherent set of beliefs; you could say his life is one long improvisation. And he's certainly never used the word Muskism - just as, a century ago, Henry Ford never used Fordism to define his own postliberal modernity. In exploring the forces that have shaped Musk, from South Africa to Silicon Valley, Space X to DOGE, Quinn Slobodian and Ben Tarnoff outline the motifs and practices that have come to dominate our own crisis-ridden world.
Muskism, they show, speaks the language of crisis and emergency to invoke a less human future: where humans are purged from the productive process and, through social media and video games, merged with the machine. This is a worldview in which the technocrat is king; which piggybacks on the state to achieve supremacy; and in which only a select few deserve salvation. If you enter, this book warns you, you will grind and you will live in the shadow of one man - but the rewards could be priceless and the alternative might be extinction.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Penguin Books Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 239 mm
Width: 162 mm
Thickness: 29 mm
Weight
444 gr
ISBN-13
978-0-241-80511-4 (9780241805114)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
03/2026
Penguin
€14.99
Available for download
Persons
Quinn Slobodian (Author)
Quinn Slobodian is Professor of International History at the Frederick S. Pardee School of Global Studies at Boston University. His books include Crack-Up Capitalism: Market Radicals and the Dream of a World Without Democracy and, most recently, Hayek's Bastards: The Neoliberal Roots of the Populist Right.
Ben Tarnoff (Author)
Ben Tarnoff is a writer and technologist based in Massachusetts and is the author of Internet for the People and the co-author of Voices from the Valley: Tech Workers Talk About What They Do - And How They Do It. He is a frequent contributor to the New York Review of Books, and has also written for the New York Times, The New Yorker, and the New Republic, among other publications.
Quinn Slobodian is Professor of International History at the Frederick S. Pardee School of Global Studies at Boston University. His books include Crack-Up Capitalism: Market Radicals and the Dream of a World Without Democracy and, most recently, Hayek's Bastards: The Neoliberal Roots of the Populist Right.
Ben Tarnoff (Author)
Ben Tarnoff is a writer and technologist based in Massachusetts and is the author of Internet for the People and the co-author of Voices from the Valley: Tech Workers Talk About What They Do - And How They Do It. He is a frequent contributor to the New York Review of Books, and has also written for the New York Times, The New Yorker, and the New Republic, among other publications.