The Everything Guide to Writing Copy
From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
Published on 14. June 2007
Book
Paperback/Softback
304 pages
978-1-59869-251-8 (ISBN)
Description
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.
Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites
Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites
Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
More details
Series
Language
English
Place of publication
Holbrook, MA
United States
Target group
College/higher education
Illustrations
Illustrations, black and white
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 17 mm
Weight
694 gr
ISBN-13
978-1-59869-251-8 (9781598692518)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Steve Slaunwhite
The Everything Guide To Writing Copy
From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
E-Book
06/2007
Everything
€2.96
Available for download
Person
An Adams Media author.