No Such Thing as Over-Exposure
Inside the Life and Celebrity of Donald Trump
Published on 3. March 2005
Book
Hardback
272 pages
978-0-13-149734-4 (ISBN)
Description
The First Deep Look at Donald Trump - Now Reissued
In the wake of his incredibly successful TV show, The Apprentice, Donald Trump went beyond celebrity to an outsized American figure and icon. At that time, nobody had ever fully captured the man so Robert Slater set out to reveal the man in full. In 2005, Slater convinced Trump to give him unprecedented access: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a 'fly on the wall' at secret deal-making sessions, on a Gulfstream jet trip to the dedication of Trump's newest skyscraper, everywhere. Slater interviewed 150 Trump employees and colleagues -- even top competitors such as Kirk Kerkorian and Steve Wynn. As a result he was able to paint a complete picture of Trump: the businessman and dealmaker, strategist and survivor, celebrity and personality always striving for more attention and success, whatever the obstacles, and now the 2016 Republican nominee for the President of the United States. Learn how Trump transformed himself from an unknown local real estate developer to a global magnate. See how he really does business, discovering lessons that go beyond anything he's let the public see before. Witness his media management...watch him leverage his celebrity to save his casino business from billion-dollar debts, not once but twice. Most remarkable of all, discover how Trump really felt about his celebrity, his empire, his life a decade before announcing his presidential campaign.
Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.
In the wake of his incredibly successful TV show, The Apprentice, Donald Trump went beyond celebrity to an outsized American figure and icon. At that time, nobody had ever fully captured the man so Robert Slater set out to reveal the man in full. In 2005, Slater convinced Trump to give him unprecedented access: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a 'fly on the wall' at secret deal-making sessions, on a Gulfstream jet trip to the dedication of Trump's newest skyscraper, everywhere. Slater interviewed 150 Trump employees and colleagues -- even top competitors such as Kirk Kerkorian and Steve Wynn. As a result he was able to paint a complete picture of Trump: the businessman and dealmaker, strategist and survivor, celebrity and personality always striving for more attention and success, whatever the obstacles, and now the 2016 Republican nominee for the President of the United States. Learn how Trump transformed himself from an unknown local real estate developer to a global magnate. See how he really does business, discovering lessons that go beyond anything he's let the public see before. Witness his media management...watch him leverage his celebrity to save his casino business from billion-dollar debts, not once but twice. Most remarkable of all, discover how Trump really felt about his celebrity, his empire, his life a decade before announcing his presidential campaign.
Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.
Reviews / Votes
"A refreshing antidote to the mumbling modesty that bedevils much of our culture. Trump understands that self-promotion and fame is the best insurance of power already attained. Slater captures this lesson beautifully in this fast-paced, punchy book, packed with interviews, savvy, and insight into one of the phenomena of our age."-- Paul Levinson, Professor of Communication and Media Studies, Fordham University, and author, Cellphone: The Story of the World's Most Mobile Medium
"There is no bigger ego that ever walked this earth than Mr. Trump. Beyond his success as the world's preeminent developer, he's built THE power brand that stands for wealth and success around the world. Slater's book takes us farther inside the workings of the Trump mind than anything else to date."
-Barbara Corcoran, Chairman and Founder, The Corcoran Group, Author of "If You Don't Have Big Breasts, Put Ribbons On Your Pigtails"
"This is a fascinating look at one of today's more interesting and unusual personalities."
Steve Wynn , Owner of Wynn Las Vegas
"The Donald Trump that I have come to know over the years is not easy to capture in a book. It was a pleasure to read Robert Slater's well-researched, fascinating look at what makes Trump tick. Other than reading Trump's own books, there is no better way to find out why Donald is so successful."
Alan C. Greenberg, Chairman of the Executive Committee, Bear Stearns. "Donald Trump is one of the most interesting personalities in modern times and Robert Slater is, without question, unparalleled at capturing
the essence of our captains of industry. The combination is a fascinating behind-the-scenes look at Donald's charm, his business
intuition, and the richness of his character. A must-read."
Alex Yemenidjian, Chairman of the Board, Chief Executive Officer Metro-Goldwyn-Mayer Studios IncFrom Library Journal:
"SLATER, ROBERT. No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump. Prentice-Hall. Mar. 2005. c.256p. ISBN 0-13-149734-0. $24.95. BUS It's hard to imagine an ego larger than Donald Trump's. Before veteran business biographer Slater (Jack Welch and the GE Way) had even put pen to paper, Trump threatened to sue him. But after Jack Welch gave Trump the thumbs up on Slater, Trump ushered the writer into his inner sanctum. Based on 100 hours spent jetting around with Trump, as well as 150 interviews with those in the know, this fully authorized biography outlines Trump's deals, business strategies, leadership style, and ability to craft his own image in the media. Trump's legendary status as a real estate and casino developer comes through clearly, and while there are a few moments of humility, like the real estate bust of the early 1990s, it's hard to understand why Slater is so smitten with his subject. Nevertheless, Trump's higher-than-ever profile will ensure this book's popularity in public library business collections."
-Carol J. Elsen, Univ. of Wisconsin, Whitewater
More details
Language
English
Place of publication
NJ
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 161 mm
Thickness: 24 mm
Weight
475 gr
ISBN-13
978-0-13-149734-4 (9780131497344)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
Pearson FT Press
€15.46
The article will not be published
Person
Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.
Slater wrote 16 books about major business personalities before his new book on Donald Trump:
The Titans of Takeover (Englewood Cliffs, NJ: Prentice Hall, 1987).
Portraits in Silicon (Cambridge, MA: MIT Press, 1987).
This ... .Is CBS: A Chronicle of 60 Years (Englewood Cliffs, NJ: Prentice Hall, 1988).
The New GE: How Jack Welch Revived an American Institution (Homewood, IL: Business One Irwin, 1993).
Get Better or Get Beaten! 31 Leadership Secrets from GE's Jack Welch (Burr Ridge, IL: Irwin Professional Publishing, 1994). This book made the business best-seller list in Japan.
SOROS: The Life, Times, and Trading Secrets of the World's Greatest Investor (Chicago, IL: Irwin Professional Publishing, 1996). This book profiles superinvestor George Soros, and it appeared on the Business Week best-seller list.
Invest First, Investigate Later: And 23 Other Trading Secrets of George Soros, the Legendary Investor (Chicago, IL: Irwin Professional Publishing, 1996).
John Bogle and the Vanguard Experiment: One Man's Quest to Transform the Mutual Fund Industry (Chicago, IL: Irwin Professional Publishing, 1996). This book profiles the most important business figure in the mutual fund field.
Ovitz: The Inside Story of Hollywood's Most Controversial Power Broker (New York, NY: McGraw-Hill, 1997). This book made the Los Angeles Times and the New York Times business best-seller lists.
Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO (New York, NY: McGraw-Hill, 1998). This is an updated look at the business secrets of General Electric's chairman and chief executive officer. It made the Business Week and The Wall Street Journal best-seller lists.
Saving Big Blue: Leadership Lessons & Turnaround Tactics of IBM's Lou Gerstner (New York, NY: McGraw-Hill, 1999).
The GE Way Fieldbook: Jack Welch's Battle Plan for Corporate Revolution (New York, NY: McGraw Hill, 1999).
The Eye of the Storm: How John Chambers Steered Cisco Systems Through the Technology Collapse (New York, NY: HarperBusiness, 2003).
Magic Cancer Bullet: How a Tiny Orange Capsule May Rewrite Medical History (New York, NY: HarperBusiness, 2003), co-authored with Novartis CEO, Dan Vasella.
The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company (New York, NY: Portfolio, 2003). A paperback version was published in June 2004.
Microsoft Rebooted: How Bill Gates and Steve Ballmer Re-Invented Their Company (New York, NY: Portfolio, 2004).
(c) Copyright Pearson Education. All rights reserved.
Content
Preface. The Letter and the Phone Call.
I. FORGING AN IMAGE.
1. Have You Seen My Ratings?
2. Behind Open Doors.
II. SEIZING AN ISLAND.
3. Marching Up Fifth Avenue.
4. Changing a Skyline.
III. THE VALUE OF CELEBRITY.
5. Conquering a Boardwalk.
6. Fall and Comeback.
IV. THE NURTURING OF A NAME.
7. Student of the Media.
8. Branding a Name.
V. SUDDENLY, A HOUSEHOLD NAME.
9. The Perfect Match.
10. Heightened Demand, Persistent Debt.
11. No Such Thing as Over-Exposure.
Acknowledgments.
Endnotes.
Index.
I. FORGING AN IMAGE.
1. Have You Seen My Ratings?
2. Behind Open Doors.
II. SEIZING AN ISLAND.
3. Marching Up Fifth Avenue.
4. Changing a Skyline.
III. THE VALUE OF CELEBRITY.
5. Conquering a Boardwalk.
6. Fall and Comeback.
IV. THE NURTURING OF A NAME.
7. Student of the Media.
8. Branding a Name.
V. SUDDENLY, A HOUSEHOLD NAME.
9. The Perfect Match.
10. Heightened Demand, Persistent Debt.
11. No Such Thing as Over-Exposure.
Acknowledgments.
Endnotes.
Index.