
Building the Digital Enterprise
A Guide to Constructing Monetization Models Using Digital Technologies
Mark Skilton(Author)
Palgrave Macmillan (Publisher)
Published on 27. August 2015
Book
Hardback
XLI, 230 pages
978-1-137-47770-5 (ISBN)
Description
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
More details
Series
Edition
1st ed. 2015
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Illustrations
XLI, 230 p.
Dimensions
Height: 223 mm
Width: 149 mm
Thickness: 25 mm
Weight
484 gr
ISBN-13
978-1-137-47770-5 (9781137477705)
DOI
10.1057/9781137477729
Schweitzer Classification
Other editions
Additional editions

Mark Skilton
Building the Digital Enterprise
A Guide to Constructing Monetization Models Using Digital Technologies
E-Book
04/2016
Palgrave Macmillan
€53.49
Available for download

Mark Skilton
Building the Digital Enterprise
A Guide to Constructing Monetization Models Using Digital Technologies
Book
01/2014
Palgrave Macmillan
€42.79
The article will not be published
Person
Mark Skilton is Professor of Practice in Information Systems and Management at Warwick Business School. With over 20 years' experience in information technology in many commercial and public sector businesses, he specializes in helping companies realize their business value, covering social media networks, big data, mobility, M2M Internet of things and Cloud computing. He has worked with some of the top global international companies at board level to realize their vision of digital operating models across their complete technology landscapes. Most recently, Mark is a Digital Leader at PA Consulting and prior to that a Global Director of Strategy at Capgemini. Previously, Mark was European CTO of Services outsourcing and strategic technology consulting solutions at CSC. He has been Head of Digital business analysis at BskyB TV and Media company; lead business re-engineering engagements at KPMG Consulting and worked in transforming the Business and IT of companies in over 25 countries worldwide. Since 2010 Mark has held International standards body roles in The Open Group, where he was co-chair of Cloud Computing and leading Open Platform 3.0 initiatives and standards publications. Mark is active in the ISO JC38 distributed architecture standards and in the 'Hubs-of-all-things' a multi-disciplinary project funded by the Research Council's UK Digital Economy Programme. Mark is also active in Cyber security forums at Warwick University, Ovum Security Summits and INFOSEC. He hasspoken at the EU Commission on Digital Ecosystems Agenda and is a EU competition Judge on Smart Outsourcing Innovation. Mark has an MBA as well as a Post Graduate qualification in Production Engineering and Design Management from Cambridge University and a first degree in applied engineering science subjects from University of Sheffield.
Content
Foreword
1. History and Trends - the Rise of Digital Ecosystems
2. From Physical Workplaces to Digital Workspaces
3. Business Impact of Digital Technologies
4. Techniques for Building Effective Digital Workspaces
1. History and Trends - the Rise of Digital Ecosystems
2. From Physical Workplaces to Digital Workspaces
3. Business Impact of Digital Technologies
4. Techniques for Building Effective Digital Workspaces
5. How to Build the Right Digital Enterprise for Payoff and Monetization
6. Conclusion
Glossary