The Pharmaceutical Studies Reader

Acknowledgements vii 1 Introduction 1 Jeremy A. Greene and Sergio Sismondo Part I Pharmaceutical Lives 17 2 The Pharmaceuticalisation of Society? A Framework for Analysis 19 Simon J. Williams, Paul Martin and Jonathan Gabe 3 Pharmaceutical Witnessing: Drugs for Life in an Era of Direct?]to?]Consumer Advertising 33 Joseph Dumit Part II New Drugs, Diseases, and Identities 49 4 Releasing the Flood Waters: Diuril and the Reshaping of Hypertension 51 Jeremy A. Greene 5 DepRession and Consum??tion: Psychopharmaceuticals, Branding, and New Identity Practices 70 Nathan Greenslit 6 BiDil: Medicating the Intersection of Race and Heart Failure 87 Anne Pollock 7 Manufacturing Desire: The Commodification of Female Sexual Dysfunction 106 Jennifer R. Fishman Part III Drugs and the Circulation of Medical Knowledge 121 8 Following the Script: How Drug Reps Make Friends and Influence Doctors 123 Adriane Fugh?]Berman and Shahram Ahari 9 Getting to Yes: Corporate Power and the Creation of a Psychopharmaceutical Blockbuster 133 Kalman Applbaum 10 Pushing Knowledge in the Drug Industry: Ghost?]Managed Science 150 Sergio Sismondo 11 Transcultural Medicine: A Multi?]Sited Ethnography on the Scientific?]Industrial Networking of Korean Medicine 165 Jongyoung Kim Part IV Political and Moral Economies of Pharmaceutical Research 179 12 Uncommon Trajectories: Steroid Hormones, Mexican Peasants, and the Search for a Wild Yam 181 Gabriela Soto Laveaga 13 "Ready?]to?]Recruit" or "Ready?]to?]Consent" Populations? Informed Consent and the Limits of Subject Autonomy 195 Jill A. Fisher 14 Clinical Trials Offshored: On Private Sector Science and Public Health 208 Adriana Petryna 15 The Experimental Machinery of Global Clinical Trials: Case Studies from India 222 Kaushik Sunder Rajan Part V Intellectual Property in Local and Global Markets 235 16 Intellectual Property and Public Health: Copying of HIV/AIDS Drugs by Brazilian Public and Private Pharmaceutical Laboratories 237 Maurice Cassier and Marilena Correa 17 Global Pharmaceutical Markets and Corporate Citizenship: The Case of Novartis' Anti?]Cancer Drug Glivec 247 Stefan Ecks 18 Generic Medicines and the Question of the Similar 261 Cori Hayden Index 268