Crisis Management and Brand Repair
Communicating in a Crisis to Protect your Reputation
Book
Paperback/Softback
240 pages
978-0-7494-7819-3 (ISBN)
Description
The most successfully managed crises have one thing in common - they got their engagement with stakeholders right at that critical, high-pressure moment. This should never be about spin - it's about listening, behaving differently and communicating honestly.
Crisis Management and Brand Repair: Communicating in a crisis to protect your reputation reveals the insider secrets and explains how to recover and come out on top from a crisis. While comprehensible for the beginner, it contains practical advice that will be new to professional communicators even with many years' experience.
Crisis Management and Brand Repair: Communicating in a crisis to protect your reputation reveals the insider secrets and explains how to recover and come out on top from a crisis. While comprehensible for the beginner, it contains practical advice that will be new to professional communicators even with many years' experience.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-7494-7819-3 (9780749478193)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Alex Singleton is a former Telegraph journalist, and a best-selling author on media relations. He is Head of Media Relations at London First, and the Chartered Institute of Marketing has described him as 'one of the world's leading public relations strategists'.