Proceedings of the BMU International Innovation Conference 2016

Davinder Singh is Assistant Dean and Associate Professor at the School of Management at BML Munjal University, India. He has over 25 years of extensive industry experience, both with global companies (such as the Coca-Cola Co.) and Indian organisations, having held senior management roles in these businesses. His teaching interests include brand management, strategic management and innovation.Dr Nandita Choudhury is Associate Professor at BML Munjal University, India, and completed her PhD in English Literary Criticism at Lucknow University, India. Her areas of interest in teaching include language teaching, communication theory, technical writing, inter-personal communication, and cross-cultural management, among others.