Enterprise Metaverse
Crafting Competitive Advantage in Virtual Realities
Will be published approx. on 13. January 2026
Book
Hardback
328 pages
978-1-83708-251-3 (ISBN)
Description
Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities offers a critical guide to navigating the rapidly advancing landscape of the metaverse, diving into the strategic and operational implications of virtual worlds that are reshaping business, entertainment, and interpersonal interaction. With detailed analysis, it presents the tools necessary to leverage emerging technologies like virtual reality (VR), augmented reality (AR), blockchain, and artificial intelligence (AI), equipping readers with the knowledge to gain a competitive edge in these new digital environments.
While existing resources often focus solely on the technological or cultural aspects of the metaverse, Enterprise Metaverse integrates these with a strategic business framework tailored for leaders, entrepreneurs, investors, and academics. Through innovative case studies and actionable insights, it guides readers in capitalising on the metaverse's potential, predicting key trends, and navigating ethical and social considerations. This comprehensive resource empowers readers to stay ahead in the next frontier of digital innovation, whether seeking market expansion, entrepreneurial opportunity, or in-depth understanding of the metaverse's potential.
While existing resources often focus solely on the technological or cultural aspects of the metaverse, Enterprise Metaverse integrates these with a strategic business framework tailored for leaders, entrepreneurs, investors, and academics. Through innovative case studies and actionable insights, it guides readers in capitalising on the metaverse's potential, predicting key trends, and navigating ethical and social considerations. This comprehensive resource empowers readers to stay ahead in the next frontier of digital innovation, whether seeking market expansion, entrepreneurial opportunity, or in-depth understanding of the metaverse's potential.
More details
Language
English
Place of publication
Bingley
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 21 mm
Weight
594 gr
ISBN-13
978-1-83708-251-3 (9781837082513)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Surabhi Singh is a Professor-Mktg and Dean-MBA at IIMT College of Engineering, Greater Noida, India.
Anjali Rai is Assistant Professor in OB and HR department at the ICFAI Business School (IBS), Hyderabad, The ICFAI Foundation for Higher Education, Hyderabad, India.
Anjali Rai is Assistant Professor in OB and HR department at the ICFAI Business School (IBS), Hyderabad, The ICFAI Foundation for Higher Education, Hyderabad, India.
Content
Chapter 1. Social and Cultural Impact of Metaverse; Mohammed Abdul Nayeem
Chapter 2. The Future of the Metaverse: Exploring Its Potential and Challenges; Kunal Jha and Anita Singh
Chapter 3. Revolutionizing Remote Workplace Collaboration: The Impact of Metaverse Tools on Team Dynamics and Overcoming Geographical Barriers; Vijayalakshmi M, A. K. Subramani, Dhinesh M, and Venkatesh J
Chapter 4. Metaverse: Present Advancements and Future Possibilities; Ankit Garg, Neha Verma, Sarjue Pandita, Pankaj Chauhan, and Himanshu Sharma
Chapter 5. Do Healthcare sector intend to use Metaverse? A Behavioral Intention Analysis; Falguni H Pandya
Chapter 6. Harnessing Virtual and Augmented Reality in the Enterprise Metaverse: Transforming Collaborative Innovation Across Industries; Palak Gupta and Mini Verma
Chapter 7. Virtual Collaboration in Supply Chain: Leveraging the Metaverse for Sustainable and Decentralized Operations; Saloni Chitkara, Seema Garg, and Rajeev Mathew
Chapter 8. Virtual Influencer Marketing: Capitalizing on Metaverse Growth; Jasmandeep Kaur, Kirandeep Kaur, and Ramanjeet Singh
Chapter 9. Leveraging Influencer Marketing in the Enterprise Metaverse: Redefining Connections and Driving Engagement; Kumar Bharat, Sudesh Srivastava, Ankit Garg, Ridhima B Sharma, and Swati Tripathi
Chapter 10. Exploring the Metaverse: How Digital Twin Avatars Fuel Competitive Edge and Drive Employee Growth; Vijayalakshmi M, A. K. Subramani, and R Durai Pandian
Chapter 11. Metaverse and Artificial Intelligence: Evolving technology frontiers for enhancing employee engagement and task performance among Generation Z employees; Priyanka Sadhna, Pratima Daipuria, Bhavna Bhardwaj, Yagbala Kapil, and Puneet Mohan
Chapter 12. Navigating Virtual Finance: Expert Accounting and Tax Advice for Remote and Metaverse-Based Businesses; Sapna Jain and Bhupendra Jain
Chapter 13. Navigating Metaverse Governance: Policy Implications and Trends Through Bibliometric Insights; Anand Kumar Rai, Atul Kumar, and Sandhya Rai
Chapter 14. NFTs usage in Metaverse; Zhelezniak Tanya and Ilan Alon
Chapter 15. Exploring the Metaverse: Emerging Trends, Diverse Perspectives, and Future Challenges; Anjali Rai
Chapter 2. The Future of the Metaverse: Exploring Its Potential and Challenges; Kunal Jha and Anita Singh
Chapter 3. Revolutionizing Remote Workplace Collaboration: The Impact of Metaverse Tools on Team Dynamics and Overcoming Geographical Barriers; Vijayalakshmi M, A. K. Subramani, Dhinesh M, and Venkatesh J
Chapter 4. Metaverse: Present Advancements and Future Possibilities; Ankit Garg, Neha Verma, Sarjue Pandita, Pankaj Chauhan, and Himanshu Sharma
Chapter 5. Do Healthcare sector intend to use Metaverse? A Behavioral Intention Analysis; Falguni H Pandya
Chapter 6. Harnessing Virtual and Augmented Reality in the Enterprise Metaverse: Transforming Collaborative Innovation Across Industries; Palak Gupta and Mini Verma
Chapter 7. Virtual Collaboration in Supply Chain: Leveraging the Metaverse for Sustainable and Decentralized Operations; Saloni Chitkara, Seema Garg, and Rajeev Mathew
Chapter 8. Virtual Influencer Marketing: Capitalizing on Metaverse Growth; Jasmandeep Kaur, Kirandeep Kaur, and Ramanjeet Singh
Chapter 9. Leveraging Influencer Marketing in the Enterprise Metaverse: Redefining Connections and Driving Engagement; Kumar Bharat, Sudesh Srivastava, Ankit Garg, Ridhima B Sharma, and Swati Tripathi
Chapter 10. Exploring the Metaverse: How Digital Twin Avatars Fuel Competitive Edge and Drive Employee Growth; Vijayalakshmi M, A. K. Subramani, and R Durai Pandian
Chapter 11. Metaverse and Artificial Intelligence: Evolving technology frontiers for enhancing employee engagement and task performance among Generation Z employees; Priyanka Sadhna, Pratima Daipuria, Bhavna Bhardwaj, Yagbala Kapil, and Puneet Mohan
Chapter 12. Navigating Virtual Finance: Expert Accounting and Tax Advice for Remote and Metaverse-Based Businesses; Sapna Jain and Bhupendra Jain
Chapter 13. Navigating Metaverse Governance: Policy Implications and Trends Through Bibliometric Insights; Anand Kumar Rai, Atul Kumar, and Sandhya Rai
Chapter 14. NFTs usage in Metaverse; Zhelezniak Tanya and Ilan Alon
Chapter 15. Exploring the Metaverse: Emerging Trends, Diverse Perspectives, and Future Challenges; Anjali Rai