
The Culturally Customized Web Site
Customizing Web Sites for the Global Marketplace
Butterworth-Heinemann (Publisher)
1st Edition
Published on 6. April 2005
Book
Paperback/Softback
176 pages
978-0-7506-7849-0 (ISBN)
Description
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites
This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
Visit www.theculturallycustomizedwebsite.com
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites
This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
Visit www.theculturallycustomizedwebsite.com
Reviews / Votes
"Although Web globalization may be inevitable for most companies, successful Web globalization is not. Every culture and country is loaded with symbolism, slang and hidden meanings. It is critically important to fully understand the subtleties of each culture you are targeting before you launch your Web site. The Culturally Customized Website is a valuable tool for helping executives successfully localize their Web sites for countries and cultures around the world. It blends a wide array of anecdotal and research-based data to help executives be more effective in this increasingly global economy." -- John Yunker, President, Byte Level Research; Author of Beyond Borders: Web Globalization Strategies "If the Web is to be truly World-wide, web sites cannot be designed with cookie-cutter templates with a "one style fits all" attitude. Rather, the web site must resonate with the cultural context it operates in and to do this what is needed is not cosmetic localization, but rather "cultural customization"--the topic of this book. Too often, one is confronted with web sites that are do not account for their intrinsic global access and potential appeal. Professors Singh and Pereira provide interested readers with a methodology to achieve cultural customization for their web site based on solid empirical research achieving that rare balance of rigor and relevance. Examples are used throughout the book to emphasize arguments and the book is accessible to readers at various levels. This is a must-read for anyone who wants to build brands in a global online marketplace." -- Sandeep Krishnamurthy, Associate Professor of Marketing and E-Commerce, University of Washington, Bothell; author, Contemporary Research in E-marketing, and E-Commerce Management: Text and Cases "This timely volume is clear and concise in writing and presentation. It is well organized and profusely illustrated with shots of various Web sites. This useful work is especially welcome as a harbinger of the future of e-commerce. Summing Up: Highly recommended. All collections." - ChoiceMore details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Professional Practice & Development
Illustrations
Approx. 100 illustrations
Dimensions
Height: 229 mm
Width: 152 mm
Weight
330 gr
ISBN-13
978-0-7506-7849-0 (9780750678490)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Nitish Singh | Arun Pereira
The Culturally Customized Web Site
Customizing Web Sites for the Global Marketplace
Book
02/2016
1st Edition
Routledge
€215.41
Shipment within 10-20 days

Nitish Singh | Arun Pereira
The Culturally Customized Web Site
E-Book
04/2005
1st Edition
Routledge
€64.49
Available for download

Nitish Singh | Arun Pereira
The Culturally Customized Web Site
E-Book
04/2005
1st Edition
Routledge
€64.49
Available for download
Persons
Associate Professor in Marketing and Finance at the California State U. at Chico. He has done extensive research and writing on e-commerce and marketing localization on the web. Associate Professor in Marketing at St. Louis University. His recent research areas include cross-cultural consumerism and product entry into international markets.
Content
Preface
Chapter 1: Culture: The New Imperative in Web Design
Chapter 2: The Rationale for Cultural Customization
Chapter 3: A Cultural Values Framework for Web Design
Chapter 4: Cultural Customization: Individualism-Collectivism
Chapter 5: Cultural Customization: Uncertainty Avoidance
Chapter 6: Cultural Customization: Power Distance
Chapter 7: Cultural Customization: Masculinity-Femininity
Chapter 8: Cultural Customization: High-Low Context
Chapter 9: Cultural Customization: The Future is Here
Chapter 1: Culture: The New Imperative in Web Design
Chapter 2: The Rationale for Cultural Customization
Chapter 3: A Cultural Values Framework for Web Design
Chapter 4: Cultural Customization: Individualism-Collectivism
Chapter 5: Cultural Customization: Uncertainty Avoidance
Chapter 6: Cultural Customization: Power Distance
Chapter 7: Cultural Customization: Masculinity-Femininity
Chapter 8: Cultural Customization: High-Low Context
Chapter 9: Cultural Customization: The Future is Here