Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Published on 18. June 2021
Book
Paperback/Softback
310 pages
978-1-7998-7232-0 (ISBN)
Description
"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--
More details
Language
English
Place of publication
United States
Publishing group
IGI Global
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 254 mm
Width: 178 mm
Thickness: 18 mm
Weight
641 gr
ISBN-13
978-1-7998-7232-0 (9781799872320)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Amandeep Singh
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Book
06/2021
Business Science Reference
€244.50
Shipment within 10-20 days