Adoption and Implementation of AI in Customer Relationship Management
Published on 15. October 2021
Book
Paperback/Softback
272 pages
978-1-7998-7960-2 (ISBN)
Description
"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--
More details
Language
English
Place of publication
Hershey
United States
Publishing group
IGI Global
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 254 mm
Width: 178 mm
Thickness: 16 mm
Weight
561 gr
ISBN-13
978-1-7998-7960-2 (9781799879602)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
10/2021
Business Science Reference
€241.90
Shipment within 10-20 days