The Experience Business
Why Price-Focused Businesses Fail and What winners Do Instead
Published on 1. July 2017
Book
Paperback/Softback
178 pages
978-1-78133-262-7 (ISBN)
Description
How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business?
The answer lies in The Experience Business.
When you read this book you'll understand:
The KEY DIFFERENCES between experience businesses and price-led businesses
· Why businesses need a set of rules to consistently deliver GREAT CUSTOMER EXPERIENCES
· How to craft a set of experience rules to drive your own BUSINESS GROWTH AND PROFIT
· The SECRET WEAPON of every profitable experience business
How to shortcut the traditional customer journey from PROSPECT INTO RAVING FAN
More details
Language
English
Place of publication
United Kingdom
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 10 mm
Weight
232 gr
ISBN-13
978-1-78133-262-7 (9781781332627)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
James Sinclair works with JavaScript (in various flavours) on both the front and back-end. He's passionate about functional programming, and good software-engineering practice in general. Over the years he's worked on web projects for Ford Motor Company, Bendigo Bank, The Australian Broadcasting Corporation, Monash University, and the Prime Minister of Australia. Somewhere along the way, he picked up a PhD in Information Architecture, but decided building stuff on the web was more fun than being an academic.
Find more from James at: https://jrsinclair.com