Simple
Conquering the Crisis of Complexity
Published on 1. April 2013
Book
Hardback
256 pages
978-1-4555-0966-9 (ISBN)
Description
For four decades, Siegel and Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with well-known organizations like Xerox, American Express, the NBA, and more to simplify their processes with dramatic results.
More details
Language
English
Place of publication
United States
Product notice
Unsewn / adhesive bound
Paper over boards
With dust jacket
Illustrations
Figures; Illustrations, black and white
Dimensions
Height: 211 mm
Width: 159 mm
Thickness: 27 mm
Weight
439 gr
ISBN-13
978-1-4555-0966-9 (9781455509669)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Alan Siegel is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale. He is considered one of the country's leading authorities on business communications.
Irene Etzkorn is a worldwide authority simplification. She has built Siegel+Gale's Simplification portfolio, and her clients include the nation's top banks, brokerage firms, insurance companies, utilities and health care providers.
Irene Etzkorn is a worldwide authority simplification. She has built Siegel+Gale's Simplification portfolio, and her clients include the nation's top banks, brokerage firms, insurance companies, utilities and health care providers.