The Shorter guide to Building a Better Business

At age 5, whilst studying a map of the world with his mother, the young John Shorter questioned the feasibility of transferring the contents of the Atlantic Ocean into the Pacific - with a spoon! This was an early indicator of his philosophy that anything might be possible given enough time and determination.

Fortunately, in business, the scale is a lot more manageable and the target - success - eminently attainable to those who seek to achieve it, One Spoonful at a Time.

Business can be a Maze, but only you can make it Amazing!

"As it happens, my particular chosen field happened to be financial services but the problems and challenges which I encountered on my journey would have been very much the same whatever trade or profession I might have chosen."

Be warned, this delightful book is bursting with amusing stuff which will bring a smile to your face and it will prove to be difficult to put down once you have started it. However, the underlying intention of the book is not purely to amuse but also to draw serious conclusions and to share important lessons from the experiences so eloquently described.

This book is relevant to ANY entrepreneur who is determined to succeed in a chosen field. The many lessons which John Shorter learned over the decades as a financial adviser can be equally applied to any other trade or profession.

The secret of success in business, any business, is to keep doing the right thing by the clients over and over. No one ever said it was easy but this book contains so many nuggets of wisdom which will help."
 
At age 5, whilst studying a map of the world with his mother, the young John Shorter questioned the feasibility of transferring the contents of the Atlantic Ocean into the Pacific - with a spoon! This was an early indicator of his philosophy that anything might be possible given enough time and determination.

Fortunately, in business, the scale is a lot more manageable and the target - success - eminently attainable to those who seek to achieve it, One Spoonful at a Time.

Business can be a Maze, but only you can make it Amazing!

"As it happens, my particular chosen field happened to be financial services but the problems and challenges which I encountered on my journey would have been very much the same whatever trade or profession I might have chosen."

Be warned, this delightful book is bursting with amusing stuff which will bring a smile to your face and it will prove to be difficult to put down once you have started it. However, the underlying intention of the book is not purely to amuse but also to draw serious conclusions and to share important lessons from the experiences so eloquently described.

This book is relevant to ANY entrepreneur who is determined to succeed in a chosen field. The many lessons which John Shorter learned over the decades as a financial adviser can be equally applied to any other trade or profession.

The secret of success in business, any business, is to keep doing the right thing by the clients over and over. No one ever said it was easy but this book contains so many nuggets of wisdom which will help."