Mediating the Message
Theories of Influence on Mass Media Content
2nd Edition
Published on 22. November 1995
Book
Paperback/Softback
336 pages
978-0-8013-1251-9 (ISBN)
Description
Mediating the Message, 2/e demonstrates the many ways in which a wide variety of forces - including media owners, advertisers, audiences, politicians, interest groups, and journalist" personal attitudes - affect mass media content.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 161 mm
Thickness: 17 mm
Weight
430 gr
ISBN-13
978-0-8013-1251-9 (9780801312519)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
1. Studying Influences on Media Content.
2. Beyond Processes and Effects.
3. Analyzing Media Content. .
4. Patterns of Media Content.
5. Influences on Content from Individual Media Workers.
6. Influence of Media Routines.
7. Organizational Influences on Content.
8. Influences on Content from outside of Media Organizations.
9. The Influence of Ideology.
10. Linking Influences on Content to the Effects of Content.
11. Building a Theory of News Content.
2. Beyond Processes and Effects.
3. Analyzing Media Content. .
4. Patterns of Media Content.
5. Influences on Content from Individual Media Workers.
6. Influence of Media Routines.
7. Organizational Influences on Content.
8. Influences on Content from outside of Media Organizations.
9. The Influence of Ideology.
10. Linking Influences on Content to the Effects of Content.
11. Building a Theory of News Content.