Promotion Management and Marketing Communications
3rd Edition
Published in December 1992
Book
Hardback
673 pages
978-0-03-076748-7 (ISBN)
More details
Edition
3rd Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Cengage Learning EMEA
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
Ill.(some col.).
Dimensions
Height: 230 mm
Weight
1248 gr
ISBN-13
978-0-03-076748-7 (9780030767487)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Terence A. Shimp | M.Wayne Delozier
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Book
08/1996
4th Edition
South-Western
€70.75
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