Managerial Marketing
Current Thought
Published on 22. October 2024
Book
Paperback/Softback
306 pages
978-1-63651-265-5 (ISBN)
Description
Legend in Marketing: Managerial Marketing - Current Thought
By Jagdish N. Sheth
Managerial Marketing: Current Thought is part of the esteemed Legend in Marketing series and showcases the pioneering work of Dr. Jagdish N. Sheth in the field of managerial marketing. In this book, Dr. Sheth examines the evolving theories and practices that have shaped modern marketing management, offering insights into strategic decision-making, market segmentation, and customer relationship management.
Through rigorous research and real-world examples, Dr. Sheth highlights how marketing managers can respond to shifting consumer needs, competitive pressures, and technological advancements. His contributions have transformed how businesses approach marketing strategy, moving from a product-centric model to one that emphasizes customer value and long-term engagement. This book covers essential topics like brand management, market positioning, and the integration of marketing with broader business functions.
Whether you are a student, researcher, or marketing professional, Managerial Marketing: Current Thought provides a thorough understanding of key concepts that continue to shape business practices today. Dr. Sheth's work offers a comprehensive look at the intersection of marketing theory and management, providing readers with the tools to stay competitive in today's dynamic marketplace.
This book is an essential resource for anyone seeking to deepen their knowledge of managerial marketing and understand the trends that drive marketing innovation.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 17 mm
Weight
446 gr
ISBN-13
978-1-63651-265-5 (9781636512655)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the GoizuetaBusiness School at Emory University, USA. Earlier, he has worked at the University ofSouthern California, the University of Illinois, Columbia University and MassachusettsInstitute of Technology. He is well-known for his scholarly contributions in the studyof consumer behavior, relationship marketing, competitive strategy, and geopoliticalanalysis.Professor Sheth has worked for numerous industries and companies in the US,Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awardedboth the Richard D. Irwin Distinguished Marketing Educator Award and the CharlesCoolidge Parlin Award, the two highest awards given by the American MarketingAssociation. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the OutstandingEducator Award (1991, 1999) by the Sales and Marketing Executives International(SMEI), the P. D. Converse Award (1992) by the American Marketing Association,and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007,he was conferred an Honorary Doctorate by Th iel College in Pennsylvania, USA. A prolifi c author, in 2000, Professor Sheth, along with Andrew Sobel, publishedClients for Life, a bestseller. His book, Th e Rule of Th ree (2002), co-authored withRajendra S. Sisodia, altered the current notions on competition in business. His bookFirms of Endearment was selected as one of the top ten business books on Leadership in2007.