Legends in Strategic Marketing: Rajan Varadarajan
1st Edition
Published on 7. March 2018
Book
Hardback
2248 pages
978-93-5280-595-2 (ISBN)
Description
The Legends in Strategic Marketing series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field of Strategic Marketing. While Strategic Marketing is a relatively young discipline, it has been transformative. It shifted the focus from the descriptive understanding of various functions of marketing to prescriptive managerial actions anchored to future financial outcomes for the company.
The first set in the series consisting of five volumes is a tribute to Rajan Varadarajan, Distinguished University Professor of Marketing at Texas A&M University. Professor Varadarajan is one of the early pioneers in Strategic Marketing and especially on the impact of external factors such as competition, industry structure, globalization, and technology. He has equally focused on internal cooperation and conflict across functions, both within marketing and between marketing and other functions. One specific area of his research is on innovation and how it impacts marketing as well as corporate performance. His most recent focus on environmental sustainability, especially with the rise of emerging markets, is simply outstanding. Professor Varadarajan is also a great conceptualizer. He has several thought-provoking conceptual papers and most of them have won awards for their contributions to the field of Strategic Marketing.
Professor Varadarajan is recipient of numerous awards including the AMA Marketing Educator Award. He is also a Fellow of the American Marketing Association (AMA) and the Academy of Marketing Science (AMS). He has made significant contributions as Editor of two major journals in marketing: Journal of the Academy of Marketing (JAMS) and Journal of Marketing (JM). In addition, he has been Vice President of Publications at both the AMS and the AMA.
The series is edited by Jagdish N. Sheth, who is the Chares H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University (USA). He is the former President of the Association for Consumer Research (ACR) as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). Professor Sheth is the coauthor of the Howard-Sheth Theory of Buyer Behavior, a classic in Consumer Behavior, published in 1969.
Volumes in this Set:
Volume 1: Strategic Marketing and Strategic Management
Editor: Sundar Bhardawaj, University of Georgia
Volume 2: Strategic Marketing and Innovation
Editor: Tomas Hult, Michigan State University
Volume 3: Strategy and Performance
Editor: Srihari Sridhar, Texas A&M University
Volume 4: Inter-organizational Cooperation and Interactive Marketing
Editor: Peggy Cunningham, Dalehouse University
Volume 5: Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets
Editor: Mona Sinha, Kennesaw State University
The first set in the series consisting of five volumes is a tribute to Rajan Varadarajan, Distinguished University Professor of Marketing at Texas A&M University. Professor Varadarajan is one of the early pioneers in Strategic Marketing and especially on the impact of external factors such as competition, industry structure, globalization, and technology. He has equally focused on internal cooperation and conflict across functions, both within marketing and between marketing and other functions. One specific area of his research is on innovation and how it impacts marketing as well as corporate performance. His most recent focus on environmental sustainability, especially with the rise of emerging markets, is simply outstanding. Professor Varadarajan is also a great conceptualizer. He has several thought-provoking conceptual papers and most of them have won awards for their contributions to the field of Strategic Marketing.
Professor Varadarajan is recipient of numerous awards including the AMA Marketing Educator Award. He is also a Fellow of the American Marketing Association (AMA) and the Academy of Marketing Science (AMS). He has made significant contributions as Editor of two major journals in marketing: Journal of the Academy of Marketing (JAMS) and Journal of Marketing (JM). In addition, he has been Vice President of Publications at both the AMS and the AMA.
The series is edited by Jagdish N. Sheth, who is the Chares H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University (USA). He is the former President of the Association for Consumer Research (ACR) as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). Professor Sheth is the coauthor of the Howard-Sheth Theory of Buyer Behavior, a classic in Consumer Behavior, published in 1969.
Volumes in this Set:
Volume 1: Strategic Marketing and Strategic Management
Editor: Sundar Bhardawaj, University of Georgia
Volume 2: Strategic Marketing and Innovation
Editor: Tomas Hult, Michigan State University
Volume 3: Strategy and Performance
Editor: Srihari Sridhar, Texas A&M University
Volume 4: Inter-organizational Cooperation and Interactive Marketing
Editor: Peggy Cunningham, Dalehouse University
Volume 5: Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets
Editor: Mona Sinha, Kennesaw State University
More details
Series
Edition
First Edition
Language
English
Place of publication
New Delhi
India
Target group
Professional and scholarly
Dimensions
Height: 241 mm
Width: 184 mm
Weight
5920 gr
ISBN-13
978-93-5280-595-2 (9789352805952)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory's faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology.
Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited.
Professor Sheth's accolades include "Outstanding Marketing Educator," an award presented by the Academy of Marketing Science, the "Outstanding Educator" award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.
In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association.
Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth's most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A's of Marketing.
Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited.
Professor Sheth's accolades include "Outstanding Marketing Educator," an award presented by the Academy of Marketing Science, the "Outstanding Educator" award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.
In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association.
Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth's most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A's of Marketing.
Content
Volume 1: Appendix of Sources
Series Introduction - Jagdish N. Sheth
Set Introduction - Jagdish N. Sheth
Volume Introduction: Professor Varadarajan, the Ambidextrous Researcher - Sundar Bharadwaj
STRATEGIC MARKETING, MARKETING STRATEGY AND MARKET STRATEGY
Strategic Marketing and Marketing Strategy: Conceptual Domain, Definition, Fundamental Issues and Foundational Premises
Strategic Marketing and Marketing Strategy
Marketing Strategy
Strategic Marketing, Marketing Strategy and Market Strategy
Marketing Strategy: Discerning the Relative Effects of Product and Firm Characteristics
Marketing Strategy: An Assessment of the State of the Field and Outlook - Satish Jayachandran
Metamorphosis in Strategic Market Planning - Vijay Mahajan and Roger A. Kerin
Customers as Co-producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency - Kartik Kalaignanam
Controlling the Uncontrollable: Managing your Marketing Environment - Terry Clark and William M. Pride
Marketing Strategies in Action
Intensive Growth Strategies: An Extended Classification
Intensive Growth Strategies
CORPORATE, BUSINESS AND MARKETING STRATEGY AND STRATEGY INTERDEPENDENCIES
Delineating the Scope of Corporate, Business and Marketing Strategy - Terry Clark
Research on Corporate Diversification: A Synthesis - Vasudevan Ramanujam
Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy - Satish Jayachandran and Chris White
Strategy Content and Process Perspectives Revisited
Marketing's Contribution to Strategy: The View from a Different Looking Glass
PERSPECTIVES OF OTHER SCHOLARS
Rajan Varadarajan: Becoming a Legend- Leaving a Legacy - Roger Kerin
Rajan Varadarajan: A Personal Appreciation by Terry Clark
The Contributions of Rajan Varadarajan to Understanding of Strategic Marketing, Marketing Strategy and Market Strategy - Neil Morgan
A Retrospective on Rajan Varadarajan's Contributions to Marketing Strategy - Raji Srinivasan
Rajan Varadarajan: A Steward and a Shepherd - Mark Houston
Rajan Varadarajan's Contributions to Strategic Marketing: An Impressive Body of Work by an Exemplary Scholar - A. Parasuraman
Contributions of Rajan Varadarajan to Marketing Scholarship: A Commentary - Sridhar N. Ramaswami
Sundar Bharadwaj Interviews - Rajan Varadarajan
Volume 2: Appendix of Sources
Series Introduction: Jagdish N. Sheth
Set Introduction: Jagdish N. Sheth
Volume Introduction: Strategic Marketing and Innovation - G. Tomas M. Hult
STRATEGIC MARKETING: CONSTRUCTS, THEORIES, CONCEPTUAL FRAMEWORKS AND MODELS
Toward an Integrated Model of Business Performance - G. Sundar Bharadwaj
A Two Factor Classification of Competitive Strategy Variables
Success Producer and Failure Preventer Marketing Skills: A Social Learning Theory Interpretation - Daryl O. McKee, Jeffrey S. Conant, and Mike P. Mokwa
The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing - Valerie A. Zeithaml and Carl P. Zeithaml
Theory of Multi-market Competition: A Synthesis and Implications for Marketing Strategy - Satish Jayachandran and Javier Gimeno
Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions - Sundar G. Bharadwaj and John Fahy
First-Mover Advantage: A Synthesis, Conceptual Framework and Research Propositions - Roger A. Kerin and Ro
First-Mover Advantage in an Internet-enabled Market Environment: Conceptual Framework and Propositions - Manjit S. Yadav and Venkatesh Shankar
Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions - Mark P. DeFanti and Paul S. Busch
A Model of Marketing Knowledge Use Within Firms - Anil Menon
Environmental Management: The Construct and Research Propositions - Terry Clark and William M. Pride
The Sustainable Growth Model: A Tool for Evaluating the Financial Feasibility of Market Share Strategies
Product Portfolio Analysis and Market Share Objectives: An Exposition of Certain Underlying Relationships
Research on Market Orientation: Lessons Shared and Issues Discussed in a Doctoral Seminar
INNOVATION
Fortune at the Bottom of the Innovation Pyramid: The Strategic Logic of Incremental Innovations
Innovating for Sustainability: A Framework for Sustainable Innovations and a Model of Sustainable Innovations Orientation
Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics - Lisa C. Troy and David M. Szymanski
Retailing Innovations in a Globalizing Retail Market Environment - Werner Reinartz, Benedict Dellaert, Manfred Krafft, and V. Kumar
PERSPECTIVES OF OTHER SCHOLARS
Thoughts about the Marketing and Business Contributions of Professor Rajan Varadarajan - Philip Kotler
A Retrospective on the Legendary Research and Career of Rajan Varadarajan - Roger J. Calantone
Reflections on the Distinguished Research of Professor Rajan Varadarajan - Naresh K. Malhotra
Tomas Hult Interviews Rajan Varadarajan
Volume 3: Appendix of Sources
Series Introduction: Jagdish N. Sheth
Set Introduction: Jagdish N. Sheth
Volume Introduction: Making Marketing Strategy Accountable-A Synthesis of the Foundational works of Rajan Varadarajan - Shrihari Sridhar
CORPORATE, BUSINESS AND MARKETING STRATEGY AND PERFORMANCE
Product Diversity and Firm Performance: An Empirical Inquiry
Diversification and Performance: A Reexamination Using a New Two Dimensional Conceptualization of Diversity in Firms - Vasudevan Ramanujam
Diversification and Measures of Performance: Additional Empirical Evidence - Paulette Dubofsky
The Corporate Performance Conundrum: A Synthesis of Contemporary Views and an Extension - Vasudevan Ramanujam
Strategic and Organizational Sources of Superior Corporate Performance - Vasudevan Ramanujam
An Analysis of the Market Share-Profitability Relationship - David M. Szymanski and Sundar G. Bharadwaj
Standardization vs. Adaptation of International Marketing Strategy: An Empirical Investigation - David M. Szymanski and Sundar G. Bharadwaj
Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives - Satish Jayachan
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture and Information Use - J. Chris White and Peter A. Dacin
Strategic Types, Distinctive Marketing Competencies, and Organizational Performance: A Multiple Measures-Based Study - Jeffrey S. Conant, Michael P. Mokwa
Strategic Adaptability and Market Performance: A Market Contingent Perspective - Daryl O. McKee and William M. Pride
Competitive Position Effects and Market Share: An Exploratory Investigation - William R. Dillon
Intensive Growth Strategies: A Closer Examination - William R. Dillon
Robustness of Ordinal Measures of Competitive Strategy Variables Employed in Strategy Research: A PIMS Data Based Exposition - A. Parasuraman
The Future of Strategic Market Planning: A Survey of U. S. Firms - A. Parasuraman)
Future Strategic Emphases in Service vs. Goods Businesses - A. Parasuraman
The Marketing Planning Orientation of Hospitals: An Empirical Study - Daryl O. McKee and J. Vassar
A Taxonomy of Marketing Planning Styles - Daryl O. McKee and J. Vassar
CRM Implementation: Effectiveness Issues and Insights - Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, and Girish Ramani
PERSPECTIVES OF OTHER SCHOLARS
Uncovering Rajan's 'Strategy' for Marketing Strategy: Commentary on Rajan Varadarajan's Work in Strategy and Performance - V. Kumar and J. Andrew Petersen
On the Strategic Vision of Rajan Varadarajan: A Commentary on Selected Works-Commentary on Rajan Varadarajan's Work in Strategy and Performance - Girish Mallapragada and Rajdeep Grewal
Corporate Diversification Reconceptualized-Commentary on Rajan Varadarajan's Work in Strategy and Performance - Vikas Mittal and Kyuhong Han
Hari Sridhar Interviews Rajan Varadarajan
Volume 4: Appendix of Sources
Series Introduction: Jagdish N. Sheth
Set Introduction: Jagdish N. Sheth
Volume Introduction: Dr. Rajan Varadarajan-A True Scholar by - Peggy Cunningham
INTER-ORGANIZATIONAL COOPERATION: HORIZONTAL AND VERTICAL ALLIANCES
Strategic Alliances: A Synthesis of Conceptual Foundations - Margaret H. Cunningham
Symbiotic Marketing Revisited - Daniel Rajaratnam
Cause Related Marketing: A Co-alignment of Marketing Strategy and Corporate Philanthropy - Anil Menon
Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives
Joint Sales Promotion: An Emerging Marketing Tool
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? - Kartik Kalaignanam, and Venkatesh Shankar
Outsourcing: Think More Expansively
Offshore Outsourcing of Customer Relationship Management: Conceptual Model and Propositions - Kartik Kalaignanam
MARKETING STRATEGY IN AN INTERNET ENABLED MARKET ENVIRONMENT
Marketing Strategy and the Internet: An Organizing Framework - Manjit S. Yadav
Marketing Strategy in an Internet Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years - Manjit S. Yadav
Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited - Manjit S. Yadav
Marketing Operations Efficiency and the Internet: An Organizing Framework - Kartik Kalaignanam and Tarun Kushwaha
Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research - Manjit S. Yadav
Understanding Product Migration to the Electronic Marketplace: A Conceptual Framework - Manjit S. Yadav
How Task-Facilitative Interactive Tools Foster Buyers' Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace - Pranjal Gupta, Manjit S. Yadav
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions - Raji Srinivasan, Gautham Gopal Vadakkepatt, Manjit S. Yadav, Paul A. Pavlou, Sandeep Krishnamurthy, and Tome Krause
Perspectives of Other Scholars
Celebrating the Contributions of Rajan Varadarajan to Marketing Strategy and More - George S. Day
Rajan Varadarajan: A Gentle and Generous Giant in the Field of Marketing Strategy - Christine Moorman and T. Austin Finch
When Firms Join Hands: Rajan Varadarajan, A Thought Leader and Thinker with Significant Contributions to Research on Interorganizational Relationships and Marketing Strategy in Internet-enabled Environments - Vanitha Swaminathan and Alok Kumar
Understanding Digital Markets: Reflections on Theory Development - Manjit S. Yadav
Reflections on Rajan's Research on Marketing Strategy in an Internet-enabled Marketing Environment - Aric Rindfleisch
The Alphas and Omegas of Research and Publishing: A Primer on Rajan Varadarajan's Perspectives - Kartik Kalaignanam
A Conversation with Rajan Varadarajan-Marketing Strategist, Conceptual Cartographer, and Foundation Builder - Peggy Cunningham
Volume 5: Appendix of Sources / Series Introduction: Jagdish N. Sheth
Set Introduction: Jagdish N. Sheth
Volume Introduction: Rajan Varadarajan-Looking Back, Looking Forward - Mona Sinha
ENVIRONMENTAL SUSTAINABILITY AND MARKETING
Sustainability and Marketing: Concurrent Pursuit of Smaller Environmental Footprint and a Larger Market Footprint
Toward Sustainability: Public Policy, Global Social Innovations for Base-of-the-Pyramid Markets, and Demarketing for a Better World
Enviropreneurial Marketing
INNOVATIONS FOR EMERGING MARKETS AND MARKETING IN EMERGING MARKETS
Conjectures on Innovation Drivers in an Emerging Market: India
Marketing in Developing Countries: The New Frontier
Vaulting Trade Barriers: The Japanese Approach
ON RESEARCH AND PUBLISHING IN MARKETING
Musings on Relevance and Rigor of Scholarly Research in Marketing
Musings on the Need for Reform in Marketing
Musings on Interesting and Impactful Theory and Research
Reflections on Research and Publishing
In Closing
Programmatic, Programmatically Non-programmatic and Beyond: Reflections on the Role of Collaboration, Serendipity and Strategic Windows i
PERSPECTIVES OF OTHER SCHOLARS
A Scholar's Scholar: Some Thoughts on the Career and Impact of Professor Rajan Varadarajan - K. Sivakumar
Contributions of Rajan Varadarajan to the Amalgamation of Perspectives on Environmental Sustainability and Marketing: A Commentary - Satyabhusan Dash
On Programmatic and Programmatically Non-programmatic Research Streams: Musings on Rajan Varadarajan's "Interesting Journey" - Shelby D. Hunt
Envisioning a Sustainable Future by Doing What It Takes: A Commentary on Selected Works of Rajan Varadarajan on Environmental Sustainability and Innovation - Richa Agarwal
Commentary on Selected Contributions of Rajan Varadarajan to Sustainability and Emerging Markets Literature by - Constantine S. Katsikeas and Neil A. Morgan
Sensing the Importance of Environmental Sustainability in the 1990s and Now - Mark Peterson
Mona Sinha Interviews - Rajan Varadarajan
Series Introduction - Jagdish N. Sheth
Set Introduction - Jagdish N. Sheth
Volume Introduction: Professor Varadarajan, the Ambidextrous Researcher - Sundar Bharadwaj
STRATEGIC MARKETING, MARKETING STRATEGY AND MARKET STRATEGY
Strategic Marketing and Marketing Strategy: Conceptual Domain, Definition, Fundamental Issues and Foundational Premises
Strategic Marketing and Marketing Strategy
Marketing Strategy
Strategic Marketing, Marketing Strategy and Market Strategy
Marketing Strategy: Discerning the Relative Effects of Product and Firm Characteristics
Marketing Strategy: An Assessment of the State of the Field and Outlook - Satish Jayachandran
Metamorphosis in Strategic Market Planning - Vijay Mahajan and Roger A. Kerin
Customers as Co-producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency - Kartik Kalaignanam
Controlling the Uncontrollable: Managing your Marketing Environment - Terry Clark and William M. Pride
Marketing Strategies in Action
Intensive Growth Strategies: An Extended Classification
Intensive Growth Strategies
CORPORATE, BUSINESS AND MARKETING STRATEGY AND STRATEGY INTERDEPENDENCIES
Delineating the Scope of Corporate, Business and Marketing Strategy - Terry Clark
Research on Corporate Diversification: A Synthesis - Vasudevan Ramanujam
Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy - Satish Jayachandran and Chris White
Strategy Content and Process Perspectives Revisited
Marketing's Contribution to Strategy: The View from a Different Looking Glass
PERSPECTIVES OF OTHER SCHOLARS
Rajan Varadarajan: Becoming a Legend- Leaving a Legacy - Roger Kerin
Rajan Varadarajan: A Personal Appreciation by Terry Clark
The Contributions of Rajan Varadarajan to Understanding of Strategic Marketing, Marketing Strategy and Market Strategy - Neil Morgan
A Retrospective on Rajan Varadarajan's Contributions to Marketing Strategy - Raji Srinivasan
Rajan Varadarajan: A Steward and a Shepherd - Mark Houston
Rajan Varadarajan's Contributions to Strategic Marketing: An Impressive Body of Work by an Exemplary Scholar - A. Parasuraman
Contributions of Rajan Varadarajan to Marketing Scholarship: A Commentary - Sridhar N. Ramaswami
Sundar Bharadwaj Interviews - Rajan Varadarajan
Volume 2: Appendix of Sources
Series Introduction: Jagdish N. Sheth
Set Introduction: Jagdish N. Sheth
Volume Introduction: Strategic Marketing and Innovation - G. Tomas M. Hult
STRATEGIC MARKETING: CONSTRUCTS, THEORIES, CONCEPTUAL FRAMEWORKS AND MODELS
Toward an Integrated Model of Business Performance - G. Sundar Bharadwaj
A Two Factor Classification of Competitive Strategy Variables
Success Producer and Failure Preventer Marketing Skills: A Social Learning Theory Interpretation - Daryl O. McKee, Jeffrey S. Conant, and Mike P. Mokwa
The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing - Valerie A. Zeithaml and Carl P. Zeithaml
Theory of Multi-market Competition: A Synthesis and Implications for Marketing Strategy - Satish Jayachandran and Javier Gimeno
Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions - Sundar G. Bharadwaj and John Fahy
First-Mover Advantage: A Synthesis, Conceptual Framework and Research Propositions - Roger A. Kerin and Ro
First-Mover Advantage in an Internet-enabled Market Environment: Conceptual Framework and Propositions - Manjit S. Yadav and Venkatesh Shankar
Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions - Mark P. DeFanti and Paul S. Busch
A Model of Marketing Knowledge Use Within Firms - Anil Menon
Environmental Management: The Construct and Research Propositions - Terry Clark and William M. Pride
The Sustainable Growth Model: A Tool for Evaluating the Financial Feasibility of Market Share Strategies
Product Portfolio Analysis and Market Share Objectives: An Exposition of Certain Underlying Relationships
Research on Market Orientation: Lessons Shared and Issues Discussed in a Doctoral Seminar
INNOVATION
Fortune at the Bottom of the Innovation Pyramid: The Strategic Logic of Incremental Innovations
Innovating for Sustainability: A Framework for Sustainable Innovations and a Model of Sustainable Innovations Orientation
Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics - Lisa C. Troy and David M. Szymanski
Retailing Innovations in a Globalizing Retail Market Environment - Werner Reinartz, Benedict Dellaert, Manfred Krafft, and V. Kumar
PERSPECTIVES OF OTHER SCHOLARS
Thoughts about the Marketing and Business Contributions of Professor Rajan Varadarajan - Philip Kotler
A Retrospective on the Legendary Research and Career of Rajan Varadarajan - Roger J. Calantone
Reflections on the Distinguished Research of Professor Rajan Varadarajan - Naresh K. Malhotra
Tomas Hult Interviews Rajan Varadarajan
Volume 3: Appendix of Sources
Series Introduction: Jagdish N. Sheth
Set Introduction: Jagdish N. Sheth
Volume Introduction: Making Marketing Strategy Accountable-A Synthesis of the Foundational works of Rajan Varadarajan - Shrihari Sridhar
CORPORATE, BUSINESS AND MARKETING STRATEGY AND PERFORMANCE
Product Diversity and Firm Performance: An Empirical Inquiry
Diversification and Performance: A Reexamination Using a New Two Dimensional Conceptualization of Diversity in Firms - Vasudevan Ramanujam
Diversification and Measures of Performance: Additional Empirical Evidence - Paulette Dubofsky
The Corporate Performance Conundrum: A Synthesis of Contemporary Views and an Extension - Vasudevan Ramanujam
Strategic and Organizational Sources of Superior Corporate Performance - Vasudevan Ramanujam
An Analysis of the Market Share-Profitability Relationship - David M. Szymanski and Sundar G. Bharadwaj
Standardization vs. Adaptation of International Marketing Strategy: An Empirical Investigation - David M. Szymanski and Sundar G. Bharadwaj
Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives - Satish Jayachan
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture and Information Use - J. Chris White and Peter A. Dacin
Strategic Types, Distinctive Marketing Competencies, and Organizational Performance: A Multiple Measures-Based Study - Jeffrey S. Conant, Michael P. Mokwa
Strategic Adaptability and Market Performance: A Market Contingent Perspective - Daryl O. McKee and William M. Pride
Competitive Position Effects and Market Share: An Exploratory Investigation - William R. Dillon
Intensive Growth Strategies: A Closer Examination - William R. Dillon
Robustness of Ordinal Measures of Competitive Strategy Variables Employed in Strategy Research: A PIMS Data Based Exposition - A. Parasuraman
The Future of Strategic Market Planning: A Survey of U. S. Firms - A. Parasuraman)
Future Strategic Emphases in Service vs. Goods Businesses - A. Parasuraman
The Marketing Planning Orientation of Hospitals: An Empirical Study - Daryl O. McKee and J. Vassar
A Taxonomy of Marketing Planning Styles - Daryl O. McKee and J. Vassar
CRM Implementation: Effectiveness Issues and Insights - Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, and Girish Ramani
PERSPECTIVES OF OTHER SCHOLARS
Uncovering Rajan's 'Strategy' for Marketing Strategy: Commentary on Rajan Varadarajan's Work in Strategy and Performance - V. Kumar and J. Andrew Petersen
On the Strategic Vision of Rajan Varadarajan: A Commentary on Selected Works-Commentary on Rajan Varadarajan's Work in Strategy and Performance - Girish Mallapragada and Rajdeep Grewal
Corporate Diversification Reconceptualized-Commentary on Rajan Varadarajan's Work in Strategy and Performance - Vikas Mittal and Kyuhong Han
Hari Sridhar Interviews Rajan Varadarajan
Volume 4: Appendix of Sources
Series Introduction: Jagdish N. Sheth
Set Introduction: Jagdish N. Sheth
Volume Introduction: Dr. Rajan Varadarajan-A True Scholar by - Peggy Cunningham
INTER-ORGANIZATIONAL COOPERATION: HORIZONTAL AND VERTICAL ALLIANCES
Strategic Alliances: A Synthesis of Conceptual Foundations - Margaret H. Cunningham
Symbiotic Marketing Revisited - Daniel Rajaratnam
Cause Related Marketing: A Co-alignment of Marketing Strategy and Corporate Philanthropy - Anil Menon
Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives
Joint Sales Promotion: An Emerging Marketing Tool
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? - Kartik Kalaignanam, and Venkatesh Shankar
Outsourcing: Think More Expansively
Offshore Outsourcing of Customer Relationship Management: Conceptual Model and Propositions - Kartik Kalaignanam
MARKETING STRATEGY IN AN INTERNET ENABLED MARKET ENVIRONMENT
Marketing Strategy and the Internet: An Organizing Framework - Manjit S. Yadav
Marketing Strategy in an Internet Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years - Manjit S. Yadav
Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited - Manjit S. Yadav
Marketing Operations Efficiency and the Internet: An Organizing Framework - Kartik Kalaignanam and Tarun Kushwaha
Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research - Manjit S. Yadav
Understanding Product Migration to the Electronic Marketplace: A Conceptual Framework - Manjit S. Yadav
How Task-Facilitative Interactive Tools Foster Buyers' Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace - Pranjal Gupta, Manjit S. Yadav
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions - Raji Srinivasan, Gautham Gopal Vadakkepatt, Manjit S. Yadav, Paul A. Pavlou, Sandeep Krishnamurthy, and Tome Krause
Perspectives of Other Scholars
Celebrating the Contributions of Rajan Varadarajan to Marketing Strategy and More - George S. Day
Rajan Varadarajan: A Gentle and Generous Giant in the Field of Marketing Strategy - Christine Moorman and T. Austin Finch
When Firms Join Hands: Rajan Varadarajan, A Thought Leader and Thinker with Significant Contributions to Research on Interorganizational Relationships and Marketing Strategy in Internet-enabled Environments - Vanitha Swaminathan and Alok Kumar
Understanding Digital Markets: Reflections on Theory Development - Manjit S. Yadav
Reflections on Rajan's Research on Marketing Strategy in an Internet-enabled Marketing Environment - Aric Rindfleisch
The Alphas and Omegas of Research and Publishing: A Primer on Rajan Varadarajan's Perspectives - Kartik Kalaignanam
A Conversation with Rajan Varadarajan-Marketing Strategist, Conceptual Cartographer, and Foundation Builder - Peggy Cunningham
Volume 5: Appendix of Sources / Series Introduction: Jagdish N. Sheth
Set Introduction: Jagdish N. Sheth
Volume Introduction: Rajan Varadarajan-Looking Back, Looking Forward - Mona Sinha
ENVIRONMENTAL SUSTAINABILITY AND MARKETING
Sustainability and Marketing: Concurrent Pursuit of Smaller Environmental Footprint and a Larger Market Footprint
Toward Sustainability: Public Policy, Global Social Innovations for Base-of-the-Pyramid Markets, and Demarketing for a Better World
Enviropreneurial Marketing
INNOVATIONS FOR EMERGING MARKETS AND MARKETING IN EMERGING MARKETS
Conjectures on Innovation Drivers in an Emerging Market: India
Marketing in Developing Countries: The New Frontier
Vaulting Trade Barriers: The Japanese Approach
ON RESEARCH AND PUBLISHING IN MARKETING
Musings on Relevance and Rigor of Scholarly Research in Marketing
Musings on the Need for Reform in Marketing
Musings on Interesting and Impactful Theory and Research
Reflections on Research and Publishing
In Closing
Programmatic, Programmatically Non-programmatic and Beyond: Reflections on the Role of Collaboration, Serendipity and Strategic Windows i
PERSPECTIVES OF OTHER SCHOLARS
A Scholar's Scholar: Some Thoughts on the Career and Impact of Professor Rajan Varadarajan - K. Sivakumar
Contributions of Rajan Varadarajan to the Amalgamation of Perspectives on Environmental Sustainability and Marketing: A Commentary - Satyabhusan Dash
On Programmatic and Programmatically Non-programmatic Research Streams: Musings on Rajan Varadarajan's "Interesting Journey" - Shelby D. Hunt
Envisioning a Sustainable Future by Doing What It Takes: A Commentary on Selected Works of Rajan Varadarajan on Environmental Sustainability and Innovation - Richa Agarwal
Commentary on Selected Contributions of Rajan Varadarajan to Sustainability and Emerging Markets Literature by - Constantine S. Katsikeas and Neil A. Morgan
Sensing the Importance of Environmental Sustainability in the 1990s and Now - Mark Peterson
Mona Sinha Interviews - Rajan Varadarajan