Telecommunications Management
Broadcasting/Cable and the New Technologies
Published on 1. March 1995
Book
Paperback/Softback
432 pages
978-0-07-113571-9 (ISBN)
Description
Provides an approach incorporating both business and technical aspects of a telecommunications operation. The text features extensive coverage of American and international media management issues, as well as profiles of multinational media corporations and their operations in the USA and abroad.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
index
Dimensions
Height: 230 mm
Weight
970 gr
ISBN-13
978-0-07-113571-9 (9780071135719)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Core concepts: the electronic media landscape; theories of telecommunications management; telecommunications industry structure. Part 2 Core business: the radio business; the television business; the cable business. Part 3 Core processes: patterns of telecommunications ownership; entering the telecommunications market-place; telecommunications financial management; personnel management and employee relations. Part 4 Core departments: radio programme management; television programme management; sales and marketing management; audience analysis; the future of media management.