New Direct Marketing
Published on 1. July 1990
Book
Hardback
493 pages
978-1-55623-317-3 (ISBN)
Description
With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.
With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.
With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 290 mm
ISBN-13
978-1-55623-317-3 (9781556233173)
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Schweitzer Classification