Green Advertising and the Reluctant Consumer
1st Edition
Published on 14. October 2024
Book
Paperback/Softback
146 pages
978-1-032-93014-5 (ISBN)
Description
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.
This book was originally published as a special issue of the Journal of Advertising.
This book was originally published as a special issue of the Journal of Advertising.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Academic, Postgraduate, and Undergraduate
Dimensions
Height: 280 mm
Width: 210 mm
Thickness: 8 mm
Weight
376 gr
ISBN-13
978-1-032-93014-5 (9781032930145)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Kim Sheehan | Lucy Atkinson
Green Advertising and the Reluctant Consumer
E-Book
01/2016
1st Edition
Routledge
€53.99
Available for download
Kim Sheehan | Lucy Atkinson
Green Advertising and the Reluctant Consumer
E-Book
01/2016
1st Edition
Routledge
€53.99
Available for download
Kim Sheehan | Lucy Atkinson
Green Advertising and the Reluctant Consumer
Book
07/2014
1st Edition
Routledge
€207.00
Shipment within 10-20 days
Persons
Kim Sheehan is Professor at the School of Journalism & Communication at the University of Oregon, USA. She recieved her PhD from the University of Tennessee, USA.
Lucy Atkinson is Assistant Professor in the Department of Advertising and Public Relations at the University of Texas-Austin, USA. She recieved her PhD from the University of Wisconsin, USA.
Lucy Atkinson is Assistant Professor in the Department of Advertising and Public Relations at the University of Texas-Austin, USA. She recieved her PhD from the University of Wisconsin, USA.
Content
1. Introduction Kim Sheehan and Lucy Atkinson 2. Consumer Receptivity to Green Ads Elizabeth M. Tucker, Nora J. Rifon, Eun Mi Lee and Bonnie B. Reece 3. The Role of Regulatory Focus and Self-View in "Green" Advertising Message Framing Ioannis Kareklas, Jeffrey R. Carlson and Darrel D. Muehling 4. Communicating Green Marketing Appeals Effectively Hsuan-Hsuan Ku, Chien-Chih Kuo, Ching-Luen Wu and Chih-Ying Wu 5. Green Eco-Seals and Advertising Persuasion Barbara A. Bickart and Julie A. Ruth 6. Sustainable Marketing and Social Media Elizabeth Minton, Christopher Lee, Ulrich Orth, Chung-Hyun Kim and Lynn Kahle 7. The Effectiveness of Benefit Type and Price Endings in Green Advertising Marla B. Royne, Jennifer Martinez, Jared Oakley and Alexa K. Fox 8. Is the Devil in the Details? Guang-Xin Xie and Ann Kronrod 9. Victoria's Dirty Secrets Marie-Cecile Cervellon 10. Factors Affecting Skepticism toward Green Advertising Arminda Maria Finisterra do Paco and Rosa Reis