Strategic Management in Telecommunications
Published on 28. February 2000
Book
Hardback
424 pages
978-1-58053-018-7 (ISBN)
Description
Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.
More details
Series
Language
English
Place of publication
Norwood
United States
Target group
College/higher education
Professional and scholarly
Product notice
Laminated cover
Illustrations
black & white illustrations
Dimensions
Height: 236 mm
Width: 161 mm
Thickness: 30 mm
Weight
776 gr
ISBN-13
978-1-58053-018-7 (9781580530187)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Foundations of strategic management in telecommunications; strategic management and deregulation - opportunities precipitated by the Telecommunication Act of 1996; the economics of telecommunications convergence - telephony, broadcasting and computer integration; strategic management and the consumer -analysis of emerging demand; strategic management and the producer -analysis of emerging supply; economics of new product development in telecommunications; determinants of effective strategic management -common attributes of successful telecommunications firms; creating strategic options through market planning; global strategic management in telecommunications; current issues in strategic management in telecommunications; business opportunities in telecommunications market planning - a survey of expert forecasts, 2000-2010; future of strategic management in telecommunications - designing new product development amid accelerating competition.