
Making and Marketing Medicine in Renaissance Florence.
Rodopi (Publisher)
Published in February 2011
Book
362 pages
978-90-420-3156-2 (ISBN)
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Description
What did you do when you fell ill in fifteenth-century Florence? How did you get the medicines that you needed at a price you could afford? What would you find when you entered an apothecary's shop? This richly detailed study of the Speziale al Giglio in Florence provides surprising answers, demonstrating the continued importance of highly personalised medical practice late into the fifteenth century. Drawing on extensive archival research, it shows how personal relationships and mutual trust, rather than market forces, made payment possible even for those with limited incomes. Examining the spaces, people and products involved, Making and Marketing Medicine investigates the roles played by sociability, information networks and regulation in creating communities as well as in promoting health in Renaissance Italy.
Dr James Shaw (University of Sheffield) is a specialist in the history of Early Modern Italy, with a particular interest in market laws, norms and practices. His previous book The Justice of Venice (Oxford: Oxford University Press, 2006) won the Gladstone Prize of the Royal Historical Society in 2006.
Professor Evelyn Welch (Queen Mary, University of London) is a specialist in Renaissance and Early Modern material culture. Her book Shopping in the Renaissance (New Haven: Yale University Press, 2005) was joint winner of the Wolfson Prize in 2005.
Reviews / Votes
"The result is a rich bottom-up account, full of examples while addressing major themes of general interest. [...] the authors' industry and imagination in making account books speak is remarkable." - Harold J. Cock, Brown University, USA, in: The European Legacy, April 2013, pp. 380-1More details
Language
English
Place of publication
Leiden
Netherlands
Publishing group
Brill
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 238 mm
Width: 156 mm
Thickness: 35 mm
Weight
737 gr
ISBN-13
978-90-420-3156-2 (9789042031562)
Schweitzer Classification
Persons
Dr James Shaw (University of Sheffield) is a specialist in the history of Early Modern Italy, with a particular interest in market laws, norms and practices. His previous book The Justice of Venice (Oxford: Oxford University Press, 2006) won the Gladstone Prize of the Royal Historical Society in 2006.
Professor Evelyn Welch (Queen Mary, University of London) is a specialist in Renaissance and Early Modern material culture. Her book Shopping in the Renaissance (New Haven: Yale University Press, 2005) was joint winner of the Wolfson Prize in 2005.
Professor Evelyn Welch (Queen Mary, University of London) is a specialist in Renaissance and Early Modern material culture. Her book Shopping in the Renaissance (New Haven: Yale University Press, 2005) was joint winner of the Wolfson Prize in 2005.
Content
Contents
List of Images
List of Tables
List of Charts
Abbreviations
Glossary
Currencies, Weights and Measures
Introduction and Acknowledgements
Selling Health
The Shop and the City
Keeping Shop
Customers and Credit
People and their Purchases
Recovering Debts
Products
Wax
Sugar and Spices
Medicines
Epilogue
Bibliography
Index