Computer Aided Marketing and Selling
Published on 3. June 1991
Book
Hardback
160 pages
978-0-7506-0070-5 (ISBN)
Description
Intended for marketing and sales managers, advertising agencies, and data processing managers and analysts, this book discusses how important information systems are to marketing campaigns, and how they can best be utilized to increase a company's marketing potential.
Intended for marketing and sales managers, advertising agencies, and data processing managers and analysts, this book discusses how important information systems are to marketing campaigns, and how they can best be utilized to increase a company's marketing potential.
Intended for marketing and sales managers, advertising agencies, and data processing managers and analysts, this book discusses how important information systems are to marketing campaigns, and how they can best be utilized to increase a company's marketing potential.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
Professional and scholarly
Illustrations
glossary, bibliography, index
Dimensions
Height: 234 mm
Width: 156 mm
Weight
45 gr
ISBN-13
978-0-7506-0070-5 (9780750600705)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Introduction - the big iam. Part 1 Strategies: introduction to strategy; automation strategy; automation case examples; fusion strategy; fusion case examples; integration strategy; integration case examples. Part 2 The virtuous circle: the structure; research and analysis; planning; contacts; responses; follow-up; monitoring; customer databases. Part 3 Getting the picture: the ABC of innovation; activating your organization; building the systems; consolidating the results. Part 4 Conclusion: getting help.