The Campaign Manager
Running and Winning Local Elections
5th Edition
Published on 4. November 2019
Book
Hardback
440 pages
978-0-367-31952-6 (ISBN)
Description
Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns.
More details
Edition
5th New edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
New edition
Dimensions
Height: 229 mm
Width: 152 mm
Weight
735 gr
ISBN-13
978-0-367-31952-6 (9780367319526)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2014
5th Edition
Westview Press Inc
€64.56
Article exhausted; check for reprint
Person
Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.
Content
Preface How to Use This Handbook The Ten Commandments of Campaigning The Cardinal Sins of Campaigning 1. Precinct Analysis: The Sinners, the Saints and the Savables 2. The Campaign Team and Volunteer Organization 3. The Campaign Brochure 4. Digital and Social Media 5. Fundraising 6. Lawn Signs 7. Targeting Voters 8. Media 9. The Candidate 10. The Issue-Based Campaign 11. Getting Out the Vote (GOTV) 12. The Campaign Plan 13. After the Ball Afterword Notes Appendix A: Conducting a Precinct Analysis Appendix B: Campaigning on a Shoestring