Business of Publishing
How to Survive and Prosper in the Publishing and Bookselling Industry
Published on 1. May 1996
Book
Hardback
288 pages
978-0-87584-556-2 (ISBN)
Description
This work presents a blend of anecdotal publishing history, description, analysis of current practice, and suggestions for the improvement of sales force management, distribution, production decisions and investment. It includes a chapter on the role of modern media and the electronic book.
This work presents a blend of anecdotal publishing history, description, analysis of current practice, and suggestions for the improvement of sales force management, distribution, production decisions and investment. It includes a chapter on the role of modern media and the electronic book.
This work presents a blend of anecdotal publishing history, description, analysis of current practice, and suggestions for the improvement of sales force management, distribution, production decisions and investment. It includes a chapter on the role of modern media and the electronic book.
More details
Language
English
Place of publication
Boston
United States
Publishing group
Harvard Business School Publishing
Target group
College/higher education
Professional and scholarly
Illustrations
notes, glossary, index
Dimensions
Height: 235 mm
Width: 155 mm
ISBN-13
978-0-87584-556-2 (9780875845562)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Trade book publishing; the economics of publishing; the author; production; moving books from publisher to publisher; returns and remainders; the economics of bookselling; bookstore chains; the electronic book. Appendix: calculation worksheets.