How Corporate Truths Become Competitive Traps

The author focuses on the eight common corporate delusions that frequently trick even smart managers into mediocre decision-making. Exposing self-deception by citing dozens of case studies, ranging from the funny to the tragic, she focuses on the roadblocks to success, or "corporate truths" - assumptions about competitors, customers and employees. Offering clear guidelines that will sharpen managers' perceptions, this text aims to help them avoid current and future self-delusions that could ruin their companies and their own chances of success.