Clients and Designers

This study contains the comments and opinions of 22 influential executives on the subject of what they, as clients, need and expect from graphic designers. The managers discuss their relationships with designers, what they expect to see in initial proposals, and explain how they judge the effectiveness of completed projects and campaigns. Success stories are documented that represent the work of many leading contemporary designers in the USA. Projects covered include logos, product and package designs, annual reports, signs and interior decoration, brochures and newspaper advertisements.