Win Out
The Best of Sports Graphic Design and Branding
Published on 11. December 2019
Book
Hardback
240 pages
978-3-943330-22-9 (ISBN)
Description
Whether for globally recognized sporting spectacles like the
Olympics or the World Cup, or for lesser-known brands and local
tournaments, visual language is critical for promoters and organizers
to establish an identity, create fan bases, and generate
positive influence.
WIN OUT: Sports Graphic Design and Branding hand-picks from
around the globe more than eighty inspiring incidences of sports
design and branding, from the 2020 Tokyo Olympics to Clube, a
sports bar in Porto, Portugal, and includes teams, gyms, facilities,
and tournaments in a variety of sports. Interviews with selected
designers and collectors reveal the inspirations and processes
in this field and demonstrate how all the things we love
about sports-athleticism, excellence, sportsmanship, togetherness,
cultural identity-manifest in visual design.
Olympics or the World Cup, or for lesser-known brands and local
tournaments, visual language is critical for promoters and organizers
to establish an identity, create fan bases, and generate
positive influence.
WIN OUT: Sports Graphic Design and Branding hand-picks from
around the globe more than eighty inspiring incidences of sports
design and branding, from the 2020 Tokyo Olympics to Clube, a
sports bar in Porto, Portugal, and includes teams, gyms, facilities,
and tournaments in a variety of sports. Interviews with selected
designers and collectors reveal the inspirations and processes
in this field and demonstrate how all the things we love
about sports-athleticism, excellence, sportsmanship, togetherness,
cultural identity-manifest in visual design.