Groupon'S Biggest Deal Ever
Frank Sennett(Author)
St Martin's Press
Published on 1. July 2012
Book
Paperback/Softback
320 pages
978-1-250-01741-3 (ISBN)
Description
In late 2010, Groupon made an incredible gamble. Rather than take Google's $6 billion buyout offer, founder Andrew Mason turned the search giant down and decided to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twenty-somethings. The wild ride couldn't last, but Mason thought otherwise, and with knowledge of a possible IPO he liked his odds. A discount service that offers a deal a day at local merchants in countless cities in more than forty-three countries, Groupon is the fastest-growing company in Internet history and is as committed to innovating a new model for commerce as it is to creating an office culture and editorial voice based on radical transparency and absurd humour. "Groupon's Biggest Deal Ever" is the exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
More details
Language
English
Place of publication
New York
United States
Product notice
Paperback (UK-trade)
Dimensions
Height: 236 mm
Width: 156 mm
Thickness: 22 mm
Weight
382 gr
ISBN-13
978-1-250-01741-3 (9781250017413)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Frank Sennett is the Editor-in-Chief of Time Out Chicago. He is a graduate of Northwestern University's School of Journalism, earned an MFA from the University of Montana, and has published seven previous books.