
COMM
South-Western College Publishing
7th Edition
Will be published approx. on 23. January 2026
Book
Paperback/Softback
384 pages
979-8-214-15731-3 (ISBN)
Description
Sellnow/Verderber/Verderber's "COMM," 7th Edition, is written and organized with your perspective in mind. The practical examples throughout the book make the research both relatable and relevant to you. The text combines an easy-reference textbook with an innovative digital experience -- all at an affordable price. Delivering comprehensive yet succinct coverage, it integrates the latest research, best practices and timely, real-world examples.
More details
Edition
7th edition
Language
English
Place of publication
Florence
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 274 mm
Width: 217 mm
Thickness: 14 mm
Weight
744 gr
ISBN-13
979-8-214-15731-3 (9798214157313)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

Deanna Sellnow | Kathleen Verderber | Rudolph Verderber
COMM
Book
06/2020
6th Edition
South-Western College Publishing
€104.50
Shipment within 15-20 days
Persons
Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual. Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press. Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills.
Author
University of Central Florida
Northern Kentucky University
University of Cincinnati
Content
Part I: FOUNDATIONS OF COMMUNICATION.
1. Communication Perspectives.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
Part II: INTERPERSONAL COMMUNICATION.
7. Interpersonal Relationships.
8. Interpersonal Communication.
Part III: GROUP COMMUNICATION.
9. Communicating in Groups.
10. Group Leadership and Problem Solving.
Part IV: PUBLIC SPEAKING.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Appendix A: Interviewing.
Appendix B: Outlining.
References.
Index.
1. Communication Perspectives.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
Part II: INTERPERSONAL COMMUNICATION.
7. Interpersonal Relationships.
8. Interpersonal Communication.
Part III: GROUP COMMUNICATION.
9. Communicating in Groups.
10. Group Leadership and Problem Solving.
Part IV: PUBLIC SPEAKING.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Appendix A: Interviewing.
Appendix B: Outlining.
References.
Index.