
Getting Hits
Don Sellers(Author)
Addison Wesley (Publisher)
Published on 29. April 1997
Book
Paperback/Softback
208 pages
978-0-201-68815-3 (ISBN)
Description
Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful. Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web. Topics covered include: posting your site to a search engine; links that give the biggest hits; guerrilla marketing strategies; producing hits offline; creating your own web campaign; and keeping visitors coming back to your site.
More details
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Dimensions
Height: 230 mm
Width: 180 mm
Thickness: 11 mm
Weight
330 gr
ISBN-13
978-0-201-68815-3 (9780201688153)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Don Sellers has spent three years researching, writing and editing Zap! A Stanford-trained documentary filmmaker, Don has interviewed dozens of experts and reviewed all major studies on the subject. He's traveled the world working on PBS documentaries, for such programs as Frontline, Discover, and The AIDS Quarterly.