Research Methods for Business
A Skill-building Approach
Published on 9. June 1992
Book
Paperback/Softback
444 pages
978-0-471-57371-5 (ISBN)
Description
Designed specifically for courses in business research, this textbook covers all areas of business, from management and marketing to accounting and finance. It provides guidance for conducting systematic research and producing sound reports.
More details
Edition
International 2 Revised ed of
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Illustrations
index
Dimensions
Height: 235 mm
Width: 184 mm
Weight
737 gr
ISBN-13
978-0-471-57371-5 (9780471573715)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Introduction to research; the research process; experimental designs; measurement of variables; data-collection methods; sampling; a refresher on some statistical terms and tests; data analysis and interpretation; the research report.