New Studies in Multimodality
Conceptual and Methodological Elaborations
Published on 27. July 2017
Book
Hardback
312 pages
978-1-350-02651-3 (ISBN)
Description
Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools.
Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.
Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.
Reviews / Votes
Here comes a fresh and eye-opening volume on the current state of the art in multimodality research that is engagingly written, well-structured and coherently framed within the existing theories and approaches. The book re-visits and re-thinks some of the central concepts in the field but also presents hands-on, thorough and insightful empirical studies in such diverse discourse domains as audio description, Wikipedia, organizational communication, the teaching of multimodality and face-to-face interaction. Altogether, the contributions highlight the current appeal of multimodality studies thanks to their pluralistic and integrative nature that moves forward our understanding of modern forms of communication. * Hartmut Stoeckl, Full Professor of English and Applied Linguistics, University of Salzburg, Austria *More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 156 mm
Weight
608 gr
ISBN-13
978-1-350-02651-3 (9781350026513)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Ognyan Seizov | Janina Wildfeuer
New Studies in Multimodality
Conceptual and Methodological Elaborations
E-Book
07/2017
1st Edition
Bloomsbury Academic
€38.49
Available for download
Ognyan Seizov | Janina Wildfeuer
New Studies in Multimodality
Conceptual and Methodological Elaborations
E-Book
07/2017
1st Edition
Bloomsbury Academic
€38.49
Available for download
Persons
Ognyan Seizov is a Research Associate at the Contract Management Institute, SRH Hochschule Berlin, Germany.
Janina Wildfeuer is a Researcher in the Faculty of Linguistics and Literary Science, University of Bremen, Germany.
Janina Wildfeuer is a Researcher in the Faculty of Linguistics and Literary Science, University of Bremen, Germany.
Content
List of Figures
List of Tables
Preface
1. Introduction: Rethinking Multimodality in the 21st Century, Ognyan Seizov (SRH Hochschule Berlin, Germany) and Janina Wildfeuer (University of Bremen, Germany)
2. Vectors, Morten Boeriis (University of Southern Denmark, Denmark) and Theo van Leeuwen (University of Technology Sydney, Australia)
3. The 'Same' Meaning Across Modes? Some Reflections on Transduction as Translation, Soren Vigild Poulsen (University of Southern Denmark, Denmark)
4. Modeling Multimodal Stratification, Morten Boeriis (University of Southern Denmark, Denmark)
5. Understanding Multimodal Meaning Making: Theories of Multimodality in the Light of Reception Studies, Hans-Juergen Bucher (University of Trier, Germany)
6. Approaching Multimodality from the Functional-Pragmatic Perspective, Arne Krause (University of Hamburg, Germany)
7. Audio Description: A Practical Application of Multimodal Studies, Christopher Taylor (University of Trieste, Italy)
8. Multimodal Translation Research: Teaching Visual Texts, Victor Lim Fei (Ministry of Education, Singapore) and Serene Tan (Ministry of Education, Singapore)
9. 'Wikiganda': Detecting Bias in Multimodal Wikipedia Entries, Hartmut Wessler, Christoph Kilian Theil (University of Mannheim, Germany), Heiner Stuckenschmidt (University of Mannheim, Germany), Angelika Storrer (University of Mannheim, Germany) and Marc Debus (University of Mannheim, Germany)
10. Linking Corporate Past, Present, and Future: The Multimodal Communication of Coram's Heritage Identity, Carmen Maier (Aarhus University, Denmark)
11. The 'Bologna Process' as a Territory of Knowledge: A Contextualization Analysis, Yannik Porsche (Humboldt University of Berlin, Germany)
12. Afterword: Towards a New Discipline of Multimodality, Janina Wildfeuer (University of Bremen, Germany) and Ognyan Seizov (SRH Hochschule Berlin, Germany)
List of Tables
Preface
1. Introduction: Rethinking Multimodality in the 21st Century, Ognyan Seizov (SRH Hochschule Berlin, Germany) and Janina Wildfeuer (University of Bremen, Germany)
2. Vectors, Morten Boeriis (University of Southern Denmark, Denmark) and Theo van Leeuwen (University of Technology Sydney, Australia)
3. The 'Same' Meaning Across Modes? Some Reflections on Transduction as Translation, Soren Vigild Poulsen (University of Southern Denmark, Denmark)
4. Modeling Multimodal Stratification, Morten Boeriis (University of Southern Denmark, Denmark)
5. Understanding Multimodal Meaning Making: Theories of Multimodality in the Light of Reception Studies, Hans-Juergen Bucher (University of Trier, Germany)
6. Approaching Multimodality from the Functional-Pragmatic Perspective, Arne Krause (University of Hamburg, Germany)
7. Audio Description: A Practical Application of Multimodal Studies, Christopher Taylor (University of Trieste, Italy)
8. Multimodal Translation Research: Teaching Visual Texts, Victor Lim Fei (Ministry of Education, Singapore) and Serene Tan (Ministry of Education, Singapore)
9. 'Wikiganda': Detecting Bias in Multimodal Wikipedia Entries, Hartmut Wessler, Christoph Kilian Theil (University of Mannheim, Germany), Heiner Stuckenschmidt (University of Mannheim, Germany), Angelika Storrer (University of Mannheim, Germany) and Marc Debus (University of Mannheim, Germany)
10. Linking Corporate Past, Present, and Future: The Multimodal Communication of Coram's Heritage Identity, Carmen Maier (Aarhus University, Denmark)
11. The 'Bologna Process' as a Territory of Knowledge: A Contextualization Analysis, Yannik Porsche (Humboldt University of Berlin, Germany)
12. Afterword: Towards a New Discipline of Multimodality, Janina Wildfeuer (University of Bremen, Germany) and Ognyan Seizov (SRH Hochschule Berlin, Germany)