Intelligent Business Alliances
How to Profit Using Today's Most Important Strategic Tool
Published on 4. March 1999
Book
Paperback/Softback
272 pages
978-0-7126-7910-7 (ISBN)
Description
A guide to winning, establishing and managing strategic alliances aimed at managers in companies of any size. Segil covers every important type of alliance, including partnerships, joint ventures, distribution deals and equity investments, describing how to make these alliances and providing case studies.
More details
Series
Edition
New edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Cornerstone
Target group
Professional and scholarly
Edition type
New edition
Illustrations
charts, tables
Dimensions
Height: 235 mm
Width: 152 mm
Weight
352 gr
ISBN-13
978-0-7126-7910-7 (9780712679107)
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Schweitzer Classification