Business Unit Strategy

Introduction The importance of business strategy The underlying concepts of this book The contributions of this book The Underlying Conceptual Foundation Systematic identification of the strategic unit profile A framework for strategic variables The levels of a business unit strategy The concept of the integrative approach Nine plus one approaches Choosing an approach for comparison Appendix 2.1: A framework for a grounded theory of corporate policy Indicators, Distance Measures and Deliberate vs Emergent Strategies Approach 1: Deliberate vs. Emergent Strategies The strategies Uses and misuses of the Deliberate vs. Emergent approach The 13 variables used in this approach and their indicators Environmental variables Strategy-making process variables Organizational structure variables Performance variables Distance measures Strategy Variance Analysis and the Seven Survival Strategies Approach 2: Seven Survival Strategies Uses and misuses of the Seven Survival Strategies approach Additional variables Strategy content variables Performance variables Organizational characteristics variable Strategy variance analysis An Approach Map and the Ten Archetypes Strategies The Approach Map Approach 3: Ten Archetypes Strategies Uses and misuses of the Ten Archetypes Strategies Approach Additional variables Strategy content variables Organizational chracteristics variable Weights for Variables and Strategy-making Modes Weights Approach 4: Strategy-making Modes Uses and misuses of the Strategy-making Modes approach An additional variable Competitor Analysis and the Competing Generic Approach Approach 5: Competing generic Uses and misuses of the Competing Generic approach Additional variables An industry map Strategic Turnaround and Empiric Strategy Types Approaches 6 and 7: Empiric Strategy Types Approach 6: Empiric Strategies - Consumer Approach 7: Empiric Strategies - Industrial Uses and misuses of the Empiric Strategy Types approach Strategic Team and Adaptation Approach Strategic team Approach 8: Adaptation Uses and misuses of the Adaptation approach Future Strategic Position and the product-market Strategies Approach Approach 9: Product-market Strategies Six product-market routes Uses and misuses of the Product-market Strategies approach Other Approaches Approach 10: your approach Creating your approach Maximum number of strategies Conclusions Summary of our approach What you can do with this approach What you have learned What you can't learn What you can add for a better approach Conclusion: applying the approaches to your business unit Appendix 12.1: Strategic archetypes at the business level: a synthesis of eight typologies