Get Your Message Across
The Professional Communication Skills Everyone Needs
Published on 1. February 1998
Book
Paperback/Softback
192 pages
978-1-86448-670-4 (ISBN)
Description
A practical guide to producing press releases, newsletters, advertisements, brochures and other forms of promotional material. The book offers an easy-to-follow guide to producing suitable copy and explains how to deal with designers and printers, and offers suggestions for distributing brochures, newsletters and other forms of scripts for ads and presentations, and checklists for organizing functions.
More details
Language
English
Place of publication
Sydney
Australia
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 195 mm
Width: 130 mm
ISBN-13
978-1-86448-670-4 (9781864486704)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Jacqui Ewart has worked as a journalist and in public relations with Queensland Health. Gail Sedorkin has worked as a journalist and in public relations and has taught in public relations for TAFE. Both currently lecture in Journalism and Professional Communication at Central Queensland University. Tony Schirato lectures in Communications and Media Studies at Central Queensland University. He is co-author of Communication and Cultural Literacy (A+U 1996).
Content
Introduction1 How to write effectivelyPART I PUBLICATIONS2 Brochures3 Newsletters4 ReportsPART II PROMOTIONAL MATERIAL5 Advertisements6 Advertising supplements7 Columns8 Internet9 Media releases10 Promotional kits11 Video scriptsPART III PRESENTATIONS AND EVENTS12 Backgrounders13 Briefing notes14 Conferences15 Press conferences16 Presentations17 Speeches18 ToursIndex