
Let's Talk Type
An Essential Lexicon of Type Terms
Tony Seddon(Author)
Thames & Hudson Ltd (Publisher)
Published on 13. June 2016
Book
Paperback/Softback
192 pages
978-0-500-29229-7 (ISBN)
Description
Why is Helvetica used for airport signs - and who designed Arial? What exactly is hand lettering? Which fonts tend to work best for emails and what font is used on New York street signs? Let's Talk Type answers all of these questions and more in one easy-to-use typography primer. With a clear and comprehensive 'What Is' or 'Why Use It' approach to the subject, it will help the reader to identify fonts with ease and to choose the perfect type treatment for their message, whether they are writing and designing for the web, print or personal correspondence. It also illuminates the interesting backstories behind famous fonts. An essential companion for anyone who writes or designs - whether for business or at home - this fully-illustrated, authoritative resource saves readers the hassle of navigating badly informed, business-led web content, and provides a comprehensive design-conscious approach to the subject.
More details
Language
English
Place of publication
London
United Kingdom
Illustrations
Illustrated throughout
Dimensions
Height: 229 mm
Width: 133 mm
Weight
370 gr
ISBN-13
978-0-500-29229-7 (9780500292297)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Tony Seddon is a freelance designer, project manager and writer. He has written or co-written nearly ten books, among them Type Team, Greetings from Retro Design and The Evolution of Type.
Content
1. Anatomy of type * 2. Glyphs and characters * 3. Type terms * 4. Families and classifications * 5. Serif fonts * 6. Sans Serif fonts * 7. Display fonts * 8. Script fonts