Measuring Data Quality for Ongoing Improvement

Laura Sebastian-Coleman, Data Quality Director at Prudential, has been a data quality practitioner since 2003. She has implemented data quality metrics and reporting, launched and facilitated working stewardship groups, contributed to data consumer training programs, and led efforts to establish data standards and manage metadata. In 2009, she led a group of analysts in developing the Data Quality Assessment Framework (DQAF), which is the basis for her 2013 book, Measuring Data Quality for Ongoing Improvement. An active professional, Laura has delivered papers, tutorials, and keynotes at data-focused conferences, such as MIT's Information Quality Program, Data Governance and Information Quality (DGIQ), Enterprise Data World (EDW), Data Modeling Zone, and Data Management Association (DAMA)-sponsored events. From 2009 to 2010, she served as IAIDQ's Director of Member Services. In 2015, she received the IAIDQ Distinguished Member Award. DAMA Publications Officer (2015 to 2018) and production editor for the DAMA-DMBOK2 (2017), she is also author of Navigating the Labyrinth: An Executive Guide to Data Management (2018). In 2018, she received the DAMA award for excellence in the data management profession. She holds a CDMP (Certified Data Management Professional) from DAMA, an IQCP (Information Quality Certified Professional) from IAIDQ, a Certificate in Information Quality from MIT, a B.A. in English and History from Franklin & Marshall College, and a Ph.D. in English Literature from the University of Rochester.