
Odyssey
John Sculley(Author)
HarperCollins (Publisher)
Published on 8. August 1994
Book
Paperback/Softback
608 pages
978-0-00-638343-7 (ISBN)
Description
This is an autobiography-cum-business book by John Sculley, one of the most successful businessmen in America, who became Pepsi's president and CEO at the age of 38. At the height of his success with Pepsi he joined the high-risk young Apple, co-founded by a young genius named Stephen Jobs. This book describes the turbulent relationship between Jobs and Sculley, their break-up over the future of Apple, and the eventual transformation of Apple into one of the most unconventional and dramatic success stories in business history. It offers an insight into the emotions and personal drama of life at the top. John A.Byrne is management editor of "Business Week" magazine. He is also the author of "The Headhunters".
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
HarperCollins Publishers
Product notice
Unsewn / adhesive bound
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 129 mm
Thickness: 38 mm
Weight
413 gr
ISBN-13
978-0-00-638343-7 (9780006383437)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
12/1999
Fontana Press
€27.42
Article exhausted; check for reprint
Person
As Pepsi's youngest-ever vice president John Sculley launched - and won - the Cola Wars. Then, at what looked like the pinnacle of his career, he astounded the business world by rising to a challenge from Steven Jobs, a brilliant college dropout and founder of the high-risk Apple Computer Company: 'Do you want to spend the rest of your life selling sugared water, or do you want to change the world?'