Odyssey
Pepsi to Apple
Published on 24. March 1988
Book
Hardback
464 pages
978-0-00-217994-2 (ISBN)
Description
John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
HarperCollins Publishers
Illustrations
bibliography, index
Dimensions
Height: 230 mm
Width: 150 mm
Weight
1 gr
ISBN-13
978-0-00-217994-2 (9780002179942)
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Schweitzer Classification